Dat Electro Business Plan 2014

Develop the Low Current Division. Business Development in Building Automation and Radio Telecom sector. Vendor Registration for various Government & Public sector. Development of Materials Supplier for all the division. Development of installer & Testing team in-house or subcontractor.

MEP DIVISION

Dat Electro Business Plan 2014

Agenda
vision & Mission
Revenue Sales Forecast for 2014 Business potential & Opportunities

Marketing Strategy
Marketing Programs Key issues to be resolved Profit Organization Chart
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vision & Mission

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Dat Electro Business Plan 2014

Objectives :

Capturing high potential Business in Saudi Market Share . Achieving 5 millions as 2014 Sales Target. 2. Mission : Technology seeks to capture potential market share in the areas of (ITC& Security) by providing the latest End-to-End Solutions for its customers through on time delivery with comprehensive Sales & Technical Support. 3. Vision : Technology serves its clients as a trusted partner by providing them with the loyalty of a business partner and the economics of an international standard. We make sure that our clients have what they need to run their business as well as possible, with maximum efficiency and reliability . 4. Keys to Success : Differentiate from Box-Moving , price oriented Businesses by offering and delivering End-to-End Products & Solutions with good services & better support . Company Name, Reputation and Financially strong Business Contacts & Relations 3 Experience in Providing Turn key products &Solutions.

Dat Electro Business Plan 2014

Revenue Sales Forecast for 2014

Products & Services Sales Summary
List Total S.R

Cables & Accessories Projects and solutions Racks & Cabinets Tools Grand Total

1,000,000 3,000,000 500,000 500,000 5,000,000

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Dat Electro Business Plan 2014

Business potential & Opportunities

No 1 2 3 4 Customer Name System Integrators Resellers Contractors Semi GOV Total S.R 1,000,000 500,000 3,000,000 500,000 5,000,000

Dat Electro Business Plan 2014

Target Markets
focuses on Resellers, System Integrators and, Contractors, focus on GOV & Semi GOV ( List is attached ) Including :
Resellers: Computer Market Electrical Market System Integrators : SBM BTC Abdullah Fouad Semi GOV : ARAMCO SEC RCJY SABIC Contractors: NSMA Al Khodri Al Fowzan Al Rashid Al Saif AL-Saad Al-Mabani Al-Kifah Bin Laden Saudi Oger USSG AL-Fanar BT&T

special

Dat Electro Business Plan 2014

Marketing Strategy
The Marketing Strategy is the core of the main tactic : Emphasize Services & Support Products Approval Build a Business Relationships. Focus on Semi GOV as key target markets. Pre-Qualification with GOV & Semi-Gov. (RCYJ, SEC and SABIC) Work with big contractors on mega projects. Participate in exhibitions such as GITEX, ARAMCO, intersec expo Security , TETRA at Saudi Aramco Digital Media and advertisements Seminars and workshop Invitation of key clients to visit Hyperline factories.
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Dat Electro Business Plan 2014

Marketing Programs :
Web-Page. Brochures : Company profile and marketing materials. Seminars & Workshop : plans to hold IT, Communications, Security, Seminars in Saudi Arabia. Technical Training: Hyperline will provide training as needed. Exhibitions : Plans to participate in most of the IT Exhibitions in Saudi Arabia
including : - GITEX - Computer & Security Exhibition . - ARAMCO Exhibitions

Dat Electro Business Plan 2014

Sales Strategy :
We need to sell the company , Not the Product . We have to sell our Service & support . the Hardware is like the razor , and the Support Service , upgrade services , and seminars are the razor blades . we need to serve our customers with what they really need. Hyperline will hire local Salesmen whom they have experiences in Saudi market ,Contacts and Relations. The Yearly Total Sales chart summarizes our ambitious sales forecast . We expect sales SR 5 Million this year ( 2014) .
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Dat Electro Business Plan 2014

The Profit.
Product Cables & Accessories Projects and solutions Racks & Cabinets Tools Total Profit Sales 1,000,000 3,000,000 500,000 500,000 GM 25% 35% 25% 25% Profit 250,000 1050,000 500,000 125,000 1,925,000

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Investment Requirement
Manpower = Warehouse + Show Room = Additional

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Others Products

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Further Step.

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