Tutoring with Visual Rhetoric

Presented by the Workshops Team Kate F., Molly R., and Keli T.

Visual Rhetoric
Definition: 1. The use of images as argument 2. Lets pictures speak for themselves through the use of iconography and symbology recognizable by the viewers thanks to a priori knowledge.

Examples of Visual Rhetoric: Contemporary Iconography

WHAT NOT TO DO

Visual Rhetoric
Your Goal: Present a clear and well-supported argument by creating conversation among elements (font, color, images, etc.) on your poster.

First Impressions

PRINCIPLES OF DESIGN
Balance Unity Proportion Direction and Movement Contrast Emphasis Scale Repetition, Rhythm, and Pattern

Balance

Contrast

Direction/Movement

Emphasis

Proportion and Scale

Repetition/Rhythm/Pattern

Unity

PRINCIPLES OF DESIGN: A Helpful Mnemonic

Contrast draws the eye to the page
Repetition involves reusing design elements
throughout a document

Alignment refers to how the elements on a page are

lined up with each other

Proximity refers to keeping related items together

Visual Rhetoric Poster Design Contest!

Color Theory
Using color rhetorically
Contrast draws attention Colors have cultural associations Context

Video and (fun) helpful resource: http://www.mariaclaudiaco rtes.com/colors/colors.ht ml

Incorporating Text
Minimize text as much as possiblelet your visuals help make your argument. Your text should be legible from 3 feet away. Generally, use at least 24 point in text and 36 for headings.

Font Personalities
Times New Roman DePaul University

Lucida Handwriting DePaul University

Comic Sans DePaul University Papyrus DePaul University Rockwell DePaul University Impact DePaul University

Courier New DePaul University

Build-an-Image!
With a partner, choose a mood, color, and phrase Create an image and incorporate the text to communicate the mood on the corresponding color paper

Share your images!

From Theory to Practice

Tutoring and Fellowing
First Year Writing Showcase Participants
First, congratulate writers on their accomplishment! Give them their Poster Board and go through the checklist Brainstorm ideas

At the UCWbL
UCWbL Portfolios
Enhance the concepts of your Tutoring Philosophy, Professional Development Activities, and other components by using images Take advantage of the features provided by using an electronic platform

UCWbL Initiatives
Create posters and other promotional media for the UCWbL Get involved and participate in various, creative professional development activities

Everyday Projects
Resumes Digication portfolios Multimodal projects

Planning Your Poster

What is going on your board?
How will you communicate your main argument? Recommendation: Sketch out your poster first.

What are your talking points?

Practice being natural, succinct, and direct in explaining your argument.

What are your handouts/takeaways?

Not required, but can be an important and creative supplement to your poster.

Tutoring Checklist!
Located at the Reception Desk in both Writing Centers

Helpful Links
Images:
http://search.creativecommons.org/

Lost Principles of Design:

http://www.fuelyourcreativity.com/the-lost-principles-of-design/

Purdue OWL pages on visual rhetoric:

http://owl.english.purdue.edu/owl/section/1/7/

Color theory website:

http://www.mariaclaudiacortes.com/colors/Colors.html

NCSU page on poster presentations:

http://www.ncsu.edu/project/posters/NewSite/

Please Join Us!

Wednesday, May 21, 2013 from 6-8pm Cortelyou Commons, Lincoln Park Campus

E-Portfolio Reflection
What are your strengths in terms of tutoring multimodal projects at the UCWbL? Have any of the concepts discussed today helped or complicated you understanding of how to tutor visual rhetoric? Where do you see the concepts discussed today in your e-portfolio or other multimodal projects youve created (CRAP, 8 Principles of Design, Color/Text Pairing)

REFERENCES & USEFUL RESOURCES

Block, Stephan M. Dos and Donts of Poster Presentations. Biophysical Journal 71 (1996): 3527-3529. Cortes, Maria Claudia. Color in Motion. Rochester Institute of Technology, 2003. Web. Hess, George. Creating Effective Poster Presentations. NC State University. Web. Lost Principles of Design. Fuel Your Creativity, 2012. Web. Poster Presentations. Stanford School of Medicine, 2011. Web. Purdue OWL. Visual Rhetoric. Purdue University, 2012. Web.