Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Global market review of vodka - forecasts to 2013

Global market review of vodka - forecasts to 2013



|Views: 3,923|Likes:
Published by Bharat Book Bureau

More info:

Published by: Bharat Book Bureau on Mar 04, 2008
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as TXT, PDF, TXT or read online from Scribd
See more
See less





Global market review of vodka - forecasts to 2013'In 2006, vodka was once again the largest growth category of any majorinternational spirits sector. Total global consumption was up in 2006 by 1.6%, orsome 8m cases, to top 513.5m cases, according to The IWSR’s estimates.’The latest edition of the vodka report forecasts the major worldwide market forvodka by volume, providing data trends from 2002 to 2013. Covering all the majorvodka markets worldwide, including the Americas, Western Europe, Asia, and Centraland Eastern Europe, the report includes a number of comments from key executivesin the industry, highlights developments in the market, and the forces drivingchange.Market trends, such as the rise in popularity of flavoured vodka, and theadvancement of premium and super-premium segments are discussed, plus we take alook at vodka’s position in the travel retail market. We also profile majorproducers and their brands, namely Smirnoff, Cîroc, Absolut, Grey Goose, Eristoff,Nemiroff, Russian Standard, Stolichnaya, Wyborowa, Finlandia and Skyy.Chapter 1: Introduction – A brief historical overview with a focus on productionmethods, the scale of the overall market and industry structure.Chapter 2: Marketing trends – In this chapter we explore some of the new trends inthe market. The evolution of the premium and ultra-premium vodka sector referredto, and, with much of the growth in the vodka category being driven by flavours,we take a look developments in the flavoured vodka market. We also includecomments from Stolichnaya Brand Organisation president, Ian Jamieson, V&S AbsolutSpirits’ president Ketil Eriksen and Diageo Global Innovation director Syl Saller.Chapter 3: The Americas – The US, Brazilian, Mexican and Canadian markets arecovered in this chapter. The buoyant vodka market in each region is discussed andcommentary is supported by a number of interviews with key members of majorproducers. Market shares for the leading companies in each region are provided,along with sales forecasts to 2013.Chapter 4: Western Europe – We take a look at a number of markets, includingSpain, Scandinavia, Turkey and Greece and provide information on companies andbrands, the state of the markets, and new trends. Market share for the leadingbrands in the UK, France and Germany is also offered, along with historical datafrom 2002, and forecasts to 2013 for total vodka sales by volume.Chapter 5: Central and Eastern Europe – This extensive chapter focuses on thePolish, Balkan, Baltic and CIS markets. Forecasts to 2013 show vodka sales inPoland and the Russian Federation, plus market share data demonstrates the leadingvodka importers to the Russian Federation and the leading vodka brands in Poland.Chapter 6: Asia - With overall vodka sales in the Asia Pacific region rising by22.1% CAGR between 2002 and 2006 to reach 2.9m cases, this is a market to watch.We provide forecasts to 2013 for total vodka sales in India, Australia, China andNew Zealand, and commentary on the growth of the vodka sector in China and India.Interviews with executives from V&S Absolut Spirits, Stolichnaya Brand Group andMaxxium are also included.Chapter 7: Vodka’s rising profile in travel retail - Vodka is the second-largestcategory in global travel retail with total sales of 2.43m nine-litre cases in2006, according to The IWSR estimates, however, vodka is still comparativelyunder-represented in travel retail compared to domestic markets. Executives suchas Global Travel Retail managing director at Pernod Ricard, Ian Williams, and

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Szocs Attila liked this
ravneet_talwar liked this
Roland Schuler liked this
Adam John Ames liked this
Tufi Neder Meyer liked this
honzarox liked this
Denise Price liked this
Shalimar Vassa liked this

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->