• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
Improving and expandingImproving and expandingservice takeservice take--upup
Marketing Online Government Services r roup
 James BreezeChief Experience Officer and Psychologistwww.breezable.com21 March 2007
Ark Group 21 March 2007(C)2007 Breezable Pty. Ltd.1
 
OverviewOverview
Identifying features to make services more
user-friendly
Identifying the
featuresof usability
Enhancing and implementing
usability features toimrove service take u 
Internal/external customer
feedback 
management
21 March 2007©2007 Breezable Pty. Ltd.2
 
Organisational contextOrganisational context
Consider all aspects of service
-People, organization, and technology
What is the strategic objective of service?‘’site and might never end
Service ‘knows no media’
-Face to face, phone, web
What specific
service should you focus on
?
21 March 2007©2007 Breezable Pty. Ltd.3
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...