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Marketing online government services

Marketing online government services

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How to get your name out - for government departments by Objective Digital (previously Breezable)
How to get your name out - for government departments by Objective Digital (previously Breezable)

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Published by: Objective Digital UX on Mar 04, 2008
Copyright:Attribution Non-commercial

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11/14/2010

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Improving and expandingImproving and expandingservice takeservice take--upup
Marketing Online Government Services r roup
 James BreezeChief Experience Officer and Psychologistwww.breezable.com21 March 2007
Ark Group 21 March 2007(C)2007 Breezable Pty. Ltd.1
 
OverviewOverview
Identifying features to make services more
user-friendly
Identifying the
featuresof usability
Enhancing and implementing
usability features toimrove service take u 
Internal/external customer
feedback 
management
21 March 2007©2007 Breezable Pty. Ltd.2
 
Organisational contextOrganisational context
Consider all aspects of service
-People, organization, and technology
What is the strategic objective of service?site and might never end
Service ‘knows no media’
-Face to face, phone, web
What specific
service should you focus on
?
21 March 2007©2007 Breezable Pty. Ltd.3

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