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What is Article Marketing?
Article Marketing is an effective way to market your website and to buildyour brand in your niche. You, as the marketer, will write content that has between two hundred and a thousand words on a particular subject which people will find informative.An article will generally have an enticing title such as “5 Tips On UsingArticle Marketing through ReputedArticle DirectoriesTo Increase Website Visitors”. Thisarticle will have aresource box at the bottom where the author of the article can advertise whohe is and his website.These articles can be passed around using ezine directories, publishers, blogowners and other websites as long as the article is not modified in any wayand most importantly, the original resource box is kept at the bottom.The reasons why marketers write articles are to:-Market themselves so that they are considered the expert in their niche-Sell products of their own or affiliate products-Generate email leads so that they can email to the subscribers withspecial offersAll good article writers aim to provide useful content to their readers whichwill lead them to read the resource box. It is the resource box where thereader will know more about the author and visit the author’s website.
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