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What Should You NOT DO in Article Marketing
Whenever you write an article, think of 3 things to yourself:
What are the main points that I’m trying to show in the article?
Have I solved any of their problems in the article?
Will people click on my resource box after reading the article?Always remember these 3 things before you post your articles. If the article isgarbage there’s no way you can turn things back once it is posted on the internet.Here’s the list of offences which you should not commit when writing articles:1. Many people write articles to build up back links to their websites. Thereforesome folks stuff the articles with meaningless keywords which they’ve generatedfrom Wordtracker (explained below) The main point of an article is to provide good information for the readers. Thereaders will be more interested in your resource box if the content is good. Theymay even publish the article in their own
– this is viral traffic. They will not publish your article if it is loaded with justkeywords and provides no value to its readers.Wordtracker is a popular keyword research tool which finds out from search engineswhat terms people are typing in to search.For example, if your niche is “building websites”, you may find that people will typein “build own website software” in Google. Many of the terms cannot be thought of by the marketer which is why they use tools such as WordTracker to help them rankhigher for relative keyword phrases.No matter if you’re building your own website, writing a blog or articles, it gives youa huge advantage to know what “long tail keywords” there are.Many people make the mistake of writing content just based on the main keywordssuch as “golf swing” which has huge competition and therefore much harder to rankhigh in the search engines.
 
I personally use WordTracker for years to write content so I can rank higher on thesearch engines. You can get a 7 day free trial of Wordtracker
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2.
Skipping the checking and re-reading procedure.
If your article has spellingmistakes or obvious, ridiculous grammar mistakes then the impression the readerhave of you will be damaged.Remember that once you’ve submitted your articles to many directories and ezinepublishers, there’s no turning back. Your disgraceful grasp of the English languagewill be posted all over the internet for others to see for many years to come.3.
Meaningless articles
. I really hate it when I see articles with a compelling titlebut the content is useless. You can tell straight away when you see these articlesbecause there’s no essence in them.Make sure you DO NOT write these articles. They’re a waste of your time becausethe readers know it’s fluff and will either ignore your resource box or make carefulnote about you and never to read anything from you again. A very costly mistake tomake.Furthermore, it’s embarrassing to have crap articles written in your name togetherwith your good ones. Remember that you are trying to brand yourself as someonewho is knowledgeable and honest.4.
Usingyour articleas an advertisement
. Your aim is to provide usefulinformation to readers. When people see your article as a blatant advertisement fora product you are promoting, they are turned off.Again, your name will be blacklisted in their minds. Everything else you put out lateron will be considered crap as soon as they know it’s written by you. People hate tobe sold to. They are looking for content which they can learn and make use from –they are not searching to buy things.Publishers will not reprint your articles if they’re an advertisement. Your selling isdone with the resource box.5.
Unattractive titles
. As well as the content, one of the most important aspect of your article is the title. There are 2 things you should take note of when decidingthe title of your article:
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