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FINAL CVille Store of the FutureTemplate Release 5-1-14-Revised

FINAL CVille Store of the FutureTemplate Release 5-1-14-Revised

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Published by elyssarae
FINAL CVille Store of the FutureTemplate Release 5-1-14-Revised
FINAL CVille Store of the FutureTemplate Release 5-1-14-Revised

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Published by: elyssarae on May 01, 2014
Copyright:Traditional Copyright: All rights reserved


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For more information, contact:
Gayle Kansagor On Behalf of AT&T 202-295-8775 Gayle.Kansagor@Harbourgrp.com 
New store design focuses on customer experience
new store design focused on the customer’s
mobile lifestyle is now a reality in Charlottesville. The new store at 973 Emmet St. N transforms the entire shopping experience. The new store concept is the result of more than two years of exploration and research all centered on one design goal
 to create a more interactive and inviting store environment. Customers in Charlottesville will be among the first to experience the new store concept that is reinventing the retail business. This store is the latest example of the investment already made in Virginia. AT&T invested more than $900 million in Virginia wireless and wireline networks from 2011-2013. This new location will serve the growing number of consumers relying on their wireless devices to manage their busy lives.
Virginia state legislators representing the community welcomed AT&T’s investment in
the area.
―We’ve been working hard to encourage
private sector investment in Charlottesville and across Virginia,
and AT&T’s innovative new location is great news for our community,‖ said Virginia State Senator R.
Creigh Deeds. Virginia Delegate David J. Toscano
―With Charlottesville’s businesses and consumers relying
more and more on mobile technology to stay in touch, more access to products and services is very
important. I’m thrilled that AT&T
is investing in Charlottesville and in our Commonwealth.
 Many of the new store
design and merchandising elements were first seen in AT&T’s award
-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.
―Customers visiting our
Charlottesville store will discover an interactive shopping experience built around t
heir mobile lifestyle,‖ said
Cristy Swink, Vice President and General Manager for AT&T in Virginia.
―Our goal is to be
 America’s premier retailer by providing an exceptional experience i
n every
interaction, and we’ve been working hard to exceed customer expectations by taking our stores and
network to a new level here in Charlottesville
Flexible Design
Everything about the store is designed for ultimate flexibility. It brings to life
 AT&T’s mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories
across three
unique ―zones‖ –
 the Connected Experience Zone, the Community Zone, and the Explore Zone. The new
Connected Experience Zone
features ―lifestyle vignettes‖ that offer customers a glimpse of
how products
can be used in customers’ everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more. Next is the
Community Zone
, featuring ―community tables‖ that
let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together. Finally, customers can check out the
Explore Zone
h ―explore walls‖ that showcase
 AT&T’s diverse
device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience
What you won’t
see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail ―cash
register‖ counters. Instead, they’ll find round café
style ―learning tables‖ that allow for side
-by-side interactions with the AT&T retail consultant to ask questions or learn about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale system that allows them to help customers anywhere in the store.
Customers also won’t see the printed
product brochures common in many stores. With digital signage, e-brochures and interactive video monitors, they can have the information literally at their finger tips while giving AT&T the flexibility of updating messaging faster and more efficiently.
Store information
Hours for the new Charlottesville store are Monday through Saturday, 9 a.m.
 9 p.m. and Sunday, 11 a.m.
 6 p.m. AT&T has more than 50 retail locations in Virginia. To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or  www.att.com/dsc.
Don’t forget you
can also make an appointment before visiting your local AT&T store -https://www.att.com/storeappointment/.
Find More Information Online: Web Site Links: Related Media Kits: 
 AT&T News  AT&T Wireless Web Site  About the AT&T Network  AT&T Customer Experience News  AT&T Network News
Related Releases: Related Resources: 
 AT&T Opens One-of-a-Kind Retail Store in Chicago Area to Shape Retail Experience Nationwide  AT&T Ranks No. 1 in Customer Service Survey Study Reveals AT&T Customers Most Likely to be Satisfied With Their Devices  AT&T Store Locator Video: Taking the Customer Experience to New Heights Video: Customer Experience at AT&T Retail Stores Video: Behind-the-Scenes Look at AT&T Retail Smartphone Sales Training Video: A Look Inside AT&T Retail Sales Jobs Video: AT&T Bilingual Service
* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. ** Limited 4G LTE availability in select markets. 4G speeds delivered by LTE, or HSPA+ with enhanced backhaul, where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.
About AT&T

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