Many of the new store
design and merchandising elements were first seen in AT&T’s award
-winning flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned retail stores.
―Customers visiting our
Charlottesville store will discover an interactive shopping experience built around t
heir mobile lifestyle,‖ said
Cristy Swink, Vice President and General Manager for AT&T in Virginia.
―Our goal is to be
America’s premier retailer by providing an exceptional experience i
interaction, and we’ve been working hard to exceed customer expectations by taking our stores and
network to a new level here in Charlottesville
Everything about the store is designed for ultimate flexibility. It brings to life
AT&T’s mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.
The store layout will highlight AT&T’s products and services, devices and accessories
unique ―zones‖ –
the Connected Experience Zone, the Community Zone, and the Explore Zone. The new
Connected Experience Zone
features ―lifestyle vignettes‖ that offer customers a glimpse of
can be used in customers’ everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more. Next is the
, featuring ―community tables‖ that
let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together. Finally, customers can check out the
h ―explore walls‖ that showcase
device line-up and accessories complemented by digital monitors with product information.
Enhanced service experience