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Millennial Mom 101
Why Millennial Moms are SupplantingCollege Students As the Most Connectedand Technology Dependent Population
By Mr Youth and RepNation Media
 
Chelsea Market 75 Ninth Avenue 4th Floor New York, NY 10011T212.779.8700F212.779.8724 www.mryouth.com | www.repnation.com
Two Powerful DemograPhics
Mms an cg stunts a ng bn tw citica tagts  bans: mms  ti t cnt us spning an cg stunts  t imptant tansitina i stag t a in; a pi tatsaps ti ban pncs  as t cm. Cg stunts an mms a as bt taitinapa  s in inuncing  us pucass i cas, tcng an cting.
so DifferenT, YeT so much The same
Unti nw, mats a nt sn man simiaitis in t tw mgapics an paps  gasn. Wat ma a sm i tw pa ppsits a ca ag nw ba cnsiab smbancas a sut  cangs in cmmunicatins spawn b tcng. But t’s b ca, tis pap is ntsuggsting tat Mms wi sn b attning a nigt g patis but at xps w ts twgups a sm astuning simiaitis in t was t cmmunicat, cnsum mia an intactwit tcng.
a familiar markeTing challenge
Minnias, fn as iniiuas bn btwn 1977 an 1996, a nw w witin ti bab aingas. Accing tT Pants Ntw, 79%  a fst-bits an 68%  a bits a t MinniaMms. Ts nw pants a bn ais n t intnt, -mai, SMS an IM an quic aptFacb an scia ntwing in ti tns  a 20s. Gn X mms a as bn n quic tant gna ppuatin t intgat nw tcngis an cmmunicatin patms t ti ists. As pants tn t apt nw tcngis us b ung pants witin ti pa cics, MinniaMms a inuncing tm as w. Quit simp, muc  t ustatin tat mats a ac t past ca in acing t ut mat nw bas man simiaitis t t cangs in acingt nw fn Minnia Mm mgapic.
The imPeTus for This whiTePaPer
As an agnc igina t in ping mats ac a cntinua ing an usi cgmat, w un it ncssa t cnstant innat t canns, cncpts an mssaging w utiizin  t main ant an b a b tis mgapic. W--mut mating an cnnctingtug scia mia  m “nic t as” t ncssitis   campaign w p.Amst nigt, w un uss ping u cints mat iaps, cacs an cans in aitint sa, mbi pns an cmputs. T tagt mgapic  man  u campaigns cang,but u pisp an statg a nt bn ipp n its a. W w using muc  wat w aan m bing imms in mating t t cg mgapic an apping it in mating tmms. Paps n t u wn supis, it was a wing.
4 waYs millennial moms mirror college sTuDenTs
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They’re MUlTI-TeCh MUlTI-TASkerS- Nw tcng is apt an au as a manst stamin bus is, nabing tm t  mThey BUIld CoMMUNITIeS To eASe TrANSITIoN- T anxit  nting a nw i stagis st b paticipating in nin cmmunitis tat pi suppt an inmatin
3
They CroWdSoUrCe deCISIoNS- Ps a sugt ut  aic  xpt sucs ancbit nsmnts
4
They’re MASTerS oF The overShAre- T cutains a p bac as t ins btwnpubic an piat i a bu
 
Chelsea Market 75 Ninth Avenue 4th Floor New York, NY 10011T212.779.8700F212.779.8724 www.mryouth.com | www.repnation.com
They’re Multi-Tech Multi-Taskers
FAMIly MANAGeMeNT 2.0Simia t cg stunts, mms iw tcng as a wa t samss intgat a aas  ti is.An as t tn sti maintain a spnsibiitis at m in aitin t w, mms apt tcngtat aws tm t manag m i m fcint. Accing tBSM Mia, mms’ pima bjctiin utiizing tcng is  scuing an t sta in tuc wit ti bus amiis. In act, 65%  mmsutiiz f  m spaat tcngis ac a incuing i, bgs an wiss ics t muti-tasan 55%  ta’s mms cat nin pt abums insta  taitina ns.UNlIkely TeCh TreNd SeTTerSAs tcng nw pas suc a citica  in mms’ is, it’s nt supising tat t wcm nwtcng wit pn ams. Wat’s scing, w, is tat t appa t b as pn t it as cgstunts. In a cnt stu   1,000 pp tat incu 300 mms an 300 cg stunts,cnuct tug M yut’srpNatin w--mut inunc ntw, a na intica pcntag mms (49%) an cg stunts (48%) ag wit t statmnt, “I am ntusiastic abut aningabut t atst pucts an tcngis”. M supising, mms a ss i tan cg stunts t wm b nw tcng an  nt  tat it cmpicats ti is (40%  mms t 45% cg stunts).ShorT ForM CoNTeNT FITSli ti cgiat cuntpats, mms a siting mia cnsumptin t st m nin cntnt.Wi Add an  stimuatin ma b t bam  t cg ppuatin, mms iw tis cntnt asa ft  ti bus ists w bas tn cannt b tim an cm in st busts. Accing tBSM Mia, 82%  mms a watc tw  m is in t ast w an 64%  mms sa iis appaing bcaus it mts t ns  ti bus ist. At t sam tim, mms a as tuningnin  ti aing matia. 35%  mms a a bgs in t past w, paps pat u t ntaing t tim t a pint pubicatins.
lie is rapidy changing with new responsibiities at every turn. Technoogy is wecomed openy and ooked upon to hep create order out o the chaos.
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