Why Advertisers love College Students
1.High level of disposable income2.We are willing to try new services or products3.The consumer choices we make will last a lifetime4.Large numbers of people in few locations(Campus)5.60% of students spend 3-10 hours online each day
Travel SpendingStatistics
The online travel marketwill be $110B in 2009College Students spent$4.61B on vacation travel in2007 Youth aged 16-29represents 20-25% of theglobal market or $7.4B inaccommodation bookingsand an estimated 160Marrivals annually
Source: The Carnegie Foundation for theAdvancement of Teaching , and 360 Youth/HarrisInteractive, MCRT surve of 53 students
18 M students4,300 colleges$310B SpendingPower
# Schools
4M2M6M8M10M
1000
20401006080200400600800
#
Students
853K1.5M2.1M2.6M3.1M4.8M 6.9M8.0M9.2M8.7M
Leave a Comment