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Why Advertisers love College Students

1.High level of disposable income2.We are willing to try new services or products3.The consumer choices we make will last a lifetime4.Large numbers of people in few locations(Campus)5.60% of students spend 3-10 hours online each day

Travel SpendingStatistics

The online travel marketwill be $110B in 2009College Students spent$4.61B on vacation travel in2007 Youth aged 16-29represents 20-25% of theglobal market or $7.4B inaccommodation bookingsand an estimated 160Marrivals annually

Source: The Carnegie Foundation for theAdvancement of Teaching , and 360 Youth/HarrisInteractive, MCRT surve of 53 students

18 M students4,300 colleges$310B SpendingPower