Commnicating, sharing, learning,collaborating and participating are natralhman traits. Obvios, non? It’s becase weall love to talk, share and be part of a network.We all thrive when these activities are in place;we learn, adapt, innovate and improve. A keyotcome of this is that we tend to trst whator network shares with s rather than a pieceof commnication, advertising or promotion.Think abot yor own experiences as aconsmer; friends, family and peers haveoften recommended prodcts and servicesthat yo remember, vale and engage with.The companies that listen to yo, inclde yoin the process and respond to yor feedback,ltimately keep yo as a valed and repeatcstomer. As a cstomer, a consmer, oran employee yo want to be part of theprocess as it contribtes to a more enrichingexperience and one that’s more real andrelevant to yo.So if, as individals, we thrive in thesenetworks, why are so many companiescatios and resistant to embracing thisway of commnicating?At salterbaxter, we have a lot of conversationswith or clients and or peers who tell sthat social media doesn’t or won’t work forthe corporate sector. The mantra is that it isnot appropriate to embrace social media in acorporate context. ‘Facebook is banned’ and‘we don’t have access to YoTbe’. Many fearhow this approach wold work within existingcompany cltre. Marketing teams know theycan’t ignore it bt don’t know where to start.And some who do embrace social mediathen wonder why it doesn’t work, when theybroadcast the same old messages via thesechannels rather than recognising that theyare part of a network.Bt social media is so mch more thanFacebook and YoTbe. It is now an integralpart of the commnications media mix.Digital and social platforms are increasinglythe predominant way that messagesand commnications are absorbed.We wold arge that social media technologiesare sefl tools, and when sed in the rightcontext, help organisations to innovate andparticipate in conversations that engagestakeholders and keep yor cstomers happy– so ltimately spport shareholder vale.Bt engagement in social media and networkingneeds consideration like any other engagementstrategy. Companies need to determine whatthe right channels and networks are forthem and their commnities and how bestto provide vale.We recognise that in some cases there arebarriers to overcome and yo are not alone.Bt it doesn’t need to be overwhelming.Does it really work? We think so, and toillstrate the point we are highlighting somecompanies who are nding real vale incommnicating, collaborating and sharingsing social media.
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Withot qestion, digital technologies and now social mediahave radically changed the way we operate and commnicate asbsinesses, corporations, families and friends. The capacity to talkand share online in real time is amplied by social media. What socialmedia has provided s with is the ability to share or message andconnect with adiences mch more than before and with more visiblereslts. More importantly, in today’s climate, it gives eqal voice toyor cstomers, consmers, critics and competitors.
Social media – OMG
it’s so hard and so not corporate!
* Jst in case... OMG = Oh My God
Head of Digitalmmcveigh@salterbaxter.com