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Key Features
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Google-quality search including automaticspellcheck and stemming and advancedsynonym options
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Sub-second response time and eortlessscaling
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Robust renement options including parametricsearch, product promotions, and product boost –all rom a simple administrative interace
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Support or ull customization, including apowerul XML API
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Hosted, cloud-based search installs quicklyand delivers the latest results, with instant,downtime-ree updates
Bring the power, speed, and exibility o Google’s search technology to your onlinestore to increase sales and usability. Customize, scale, measure, and streamline thebest search experience or your site. Deploy quickly and easily and get support asneeded rom Google’s enterprise support specialists.Search speed and accuracy that your users have come to expect on the webEach year, consumers increasingly turn to online stores to research and purchaseretail goods. Most o these consumers rely on search to nd the products they’relooking or and to guide purchase decisions. In act, 71% o online shoppers reportthat keyword searches are “very helpul” in shaping purchase decisions whileshopping online
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. Related studies report that 43% o online shoppers say that therst thing they do when they visit a retail website is search by the product name orcategory. (MarketingSherpa).While most top retailers provide search capabilities on their websites, the speed andaccuracy o search can very widely. Studies show that visitors spend an averageo just eight seconds beore deciding whether or not to remain on a site – so thequality o search can make a measurable business dierence.Google Commerce Search gives online retailers the ability to satisy visitor needswith accurate, ast search tailored specically to the online shopping experience. Byenabling a direct connection between online product data and ast, amiliar Googlesearch, Google Commerce Search helps visitors nd the specic inormationthey need to make purchase decisions – with sub-second response times andunparalleled accuracy.
Google Commerce Search
Power your online store with Google search
Now, with Google Commerce Search, shoppers can sort search results by product attributes (see left navigation) and retailers can create and manage targeted  promotions (“new items”)
1. eTailing Group, “The Multi-Channel Shopping TransormationStudy,” 2006
 
This new Google search solution brings relevance, speed, and ease o use to yourwebsite, without requiring users to pre-congure their search or sort throughirrelevant results. Visitors to your website can now easily nd the products theyare looking or simply by typing into a amiliar search box. By enhancing the visitorexperience, you can increase website conversions, sales, and customer retention.Increase website sales – and keep customers coming backMany retailers invest heavily in advertising to drive visitors to their websites. Thechallenge is to ensure that these visitors stay, nd the right products, and completetheir purchases. With shopping cart abandonment rates oten in the 55-60% range(eMarketer, 2008), and average conversion rates tracking at barely 3% (ForresterResearch, 2008), retailers have an opportunity to make site visits more productiveby ensuring that visitors nd what they want.By implementing Google Commerce Search, you can enhance visitors’ shoppingexperience and directly impact the visitor-to-buyer conversion rate. Even improvingthe conversion rate rom 3% to 4% translates to a boost in online sales o 33%.Although top online retailers depend on – and optimize their site experience around –achieving double-digit conversion rates, the vast majority o sites convert atbelow 5%. For an online retailer, there is no single bigger inuence on website ROIthan visitor-to-buyer conversion. Improving the user experience – and deliveringeective product search – can have a signicant impact on conversion andcustomer satisaction. This can lead to repeat business (the source o 47% o onlineretailer revenue
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), time spent on site, and customer lietime value.Deploy quickly and scale eortlesslyGoogle Commerce Search is a hosted, Sotware-as-a-Service (SaaS) oering thatoperates “in the cloud,” giving you ast, advanced commerce search unctionalitywithout the need to deploy or manage on-premise hardware, sotware, servers,operating systems, cables, or other equipment. You simply upload productinormation to your secure Google Merchant Center, and Google Commerce Searchintelligently leverages the product eed and provides your website with searchcapabilities.Google Commerce Search rees you rom the costs o on-premise solutions andmaintenance. You pay only an annual license ee, based on the number o productsand queries served on your site. Scale eortlessly as business grows – withoutadding any servers or other inrastructure. Your search relevance benets romGoogle’s continuous innovation, leveraging billions o search inquiries each dayand applying that learning to your online store – without deployment, downtime, orupgrades on your end.Customize, measure, streamline – and maximize ROIWhile Google Commerce Search is easy to deploy, it has powerul customizationeatures to enable you to congure search to your exact specications. Featureslike Product Boost and Product Promotions let you ne-tune the placement odesired products in the result set to match your needs. Additionally, you canintegrate the look and eel directly into your website, showcasing your brand orreerencing the Google name, as you wish. Regardless o how you customize, thesearch results will always be ad-ree.Google Commerce Search provides advanced reporting tools that let you preciselymeasure user behavior and search perormance. Further, integrating with GoogleAnalytics lets you comprehensively track page views, search queries, andconversions on your website. Research shows that retailers who learn rom usagemetrics consistently have higher-perorming sites. In act, retailers who excel atunderstanding and responding to usage metrics are able to improve conversionrates by as much as 24%, while less responsive companies’ conversions tend tostay at
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2. Forrester Research, “The Big, Ugly Obstacle Holding BackeCommerce,” April, 20073. Jupiter Research, “Metrics Driven Retail,” 2006
 
Google-quality search or your commerce siteWith Google Commerce Search, you can now bring Google’s proven reliability,relevance, and innovation to each and every search done on your website.
Proven speed
Regardless o how many pages or products your online commercesearch engine includes, your end users will instantly nd what they’re looking orthanks to sub-second response times.
Google quality and ranking
Find the highest quality and most relevant productmatch. Google analyzes every indexed item using many proprietary signals in orderto determine its optimal placement in the result set.
Scale your store
Google Commerce Search responds to changes in inventory,product selection, and pricing in real-time, with no complex updates or compromisesin search perormance.
Eliminate seasonal slow-downs
Most retailers experience peaks and valleysin online trafc as shopping seasons begin and end. Google Commerce Searchremoves the need to plan or variable capacity around increases in trafc. GoogleCommerce Search responds in real time, scaling rom thousands o queries – tomillions – with the same sub-second delivery time. There is no need to bolster yourinrastructure or seasonal variances, risk being caught “o guard” i unexpectedtrafc spikes come your way, or have site perormance degrade during peak usage.
Automatic spellcheck
Avoid gaps in search results caused by typos or misspellings.Google Commerce Search automatically suggests corrections on product wordsand phrases.
Automatic stemming
Built-in stemming ensures that visitors nd the rightproducts – without typing in multiple near-identical queries. I a shopper types in[running shoes], Google Commerce Search automatically returns relevant resultson [runners shoes], [running shoe], etc.
Advanced synonym options
Enable visitors to nd products with related termswithout having to issue multiple queries. For example, a search or [digital videodisk] will include [dvd] in the results. Easily add and manage synonyms that don’tappear in Google’s deault directory.Customization optionsGoogle Commerce Search provides highly relevant results rom the moment it’sdeployed, without the complexity and expense o custom-conguring hardware andoperating systems. Or, to ully customize search, use Google’s ull array o targetingand boosting eatures. In addition, Google Commerce Search allows you to easilycustomize the look and eel o your search engine through a simple web admininterace.
Parametric search
Enable search renement by product category, price, pricerange, brand, or any other product attribute you choose. Automatically generategroupings based on the user’s query and matching items.
Product promotions
Give marketers and site administrators complete control withguaranteed top search result promotions or custom search keywords you choose.
Product Boost
Lit selected products according to business needs with intelligentboosting. With targeted product biasing, you can promote specic products,vendors, or categories at the top o your search results. For example, you canensure that new products appear higher than reurbished ones or give higherpriority to primary products as opposed to accessories.
User interface customization
Customize the look and eel o your search resultspage using the robust API included with Google Commerce Search. Multiplerenements allow you to choose whether to display product images, descriptions,etc. It’s simple to adjust the look and eel o your search engine by uploading yourcompany logo and changing text colors on your search results pages.
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