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SEO Cheatsheet

SEO Cheatsheet

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Published by: pcanete on Nov 05, 2009
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03/25/2010

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SEO Cheat Sheet v.0.4
 
Copyright © 2008, Anton Shevchuk, http://anton.shevchuk.name 
 
Element Example Note
   L   I   N   K   S
Hyperlink<a href="http://www.example.com/
keyword
.in.url.html" title="
Keyword
inTitle">
Keyword
in text</a>< 10 wordsImage<img src="http://www.example.com/
keyword
.jpg" alt="
Keyword
in Alt" />< 10 words
   H   T   M   L
URLhttp://www.example.com/
keywords
.in.url.htmlhttp://
keyword
.example.com/index.htmlhttp://www.example.com/category/
keyword
.in.url.htmlhttp://www.example.com/category/sub/sub/
keyword
.in.url.htmlhttp://www.example.com/index.html?article=
keyword
http://www.example.com/index.html?cat=category&article=
keyword
http://www.example.com/index.html?cat=43&sub=2&article=12&lang=en< 96 characters< 4 depth< 4 domain levelsEnd your URLs in a
.html 
 Title<title>
Keyword
in Title</title><title>
Keyword
in Title > Category</title><title>
Keyword
in Title > Category | Site Title</title><title>Site Title > Category >
Keyword
in Title</title><title>Site Title</title>< 70 characters - includingspaces< 10 wordsMeta<meta name="keywords" content="
keyword1
,
keyword2
,
keyword3
" />< 255 characters< 20 words<meta name="description" content="All text about
keywords
, red
 keywords
, green
keywords
, blue
keywords
" />< 160 charactersUse different keywords and description on each pageHTMLContent should be placed above menu and other stuff Write page w/out JavaScript and CSS in HTML source – use external filesXHTML or HTML should be valid < 160 kilobytes< 100 unique links per pageSourcehttp://validator.w3.org/
 
HTML Validator
   C   O   N   T   E   N   T
Heading<h1>Most Important
Keyword
</h1><h2>Second Most Important
Keyword
</h2><h3>Third Most Important
Keyword
</h3><h4>…<h6> - for minor keywords <h1> can equal to page title< 96 charactersExtract text<b>
Keyword
</b><strong>
Keyword
</strong><i>
Keyword
</i><em>
Keyword
</em><font size="3">
Keyword
</font><span class="bold">
Keyword
</span>Use native HTML, not CSSSyndicationGenerate RSS for your dynamic content like "News", "Announce", etc.AttentionDon’t generate content with the help Flash*, AJAX or JavaScriptDon’t show the same content with different URLs and titles
   S   I   T   E   M   A   P
File Syntax<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><url><loc>http://www.example.com/</loc><lastmod>2008-06-18T06:04:00+00:00</lastmod><changefreq>daily</changefreq><priority>1.0</priority></url></urlset> < 50000 URL< 10 MbXML must be validSitemap for example.com
 
can’t contain
 
links to subdomain (host.example.com)
 
Index File<?xml version="1.0" encoding="UTF-8"?><sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><sitemap><loc>http://www.example.com/sitemap1.xml.gz</loc><lastmod>2008-06-18T06:04:00+00:00</lastmod></sitemap><sitemap><loc>http://www.example.com/sitemap2.xml.gz</loc><lastmod>2008-06-20T06:04:00+00:00</lastmod></sitemap></sitemapindex> < 1000 filesFor two and more sitemapfiles
 
SEO Cheat Sheet v.0.4
 
Copyright © 2008, Anton Shevchuk, http://anton.shevchuk.name 
 
Locationhttp://www. example.com/sitemap.xmlhttp://www. example.com/sitemap.xml.gzhttp://www. example.com/sitemap.gz Default LocationSourcehttp://www.xml-sitemaps.com/
 
Specification
   R   O   B   O   T   S
Meta tag<meta name="
Robot Name
" content="
Arguments
" />Use "robots" for all robots
Argumentsnoindex
Google, Yahoo, Live, Ask, Yandex Page Not Indexed
nofollow
Google, Yahoo, Live, Ask All Links on PageBecome No Followed
noarchive
Google, Yahoo, Live, Ask Page Not CachedRobots.txtUser-agent: *Disallow: /private/Disallow: /private.htmlUser-agent: Googlebot/2.1Sitemap: http://www.example.com/sitemap.xmlSourcehttp://www.robotstxt.org/robotstxt.html
 
Specification for robots.txthttp://www.robotstxt.org/meta.html
 
Specification for metahttp://www.user-agents.org/
 
List of User-Agents
   R   E   D   I   R   E   C   T
ApacheWrite to a file called".htaccess"
Hidden files must be viewable in operating system
or FTPRedirect 301 / http://www.example.com/Redirect to a new domainRewriteEngine onRewriteCond %{HTTP_HOST} ^example.com [NC]RewriteRule ^/(.*)$ http://www.example.com/$1 [L,R=301]Redirect fromhttp://example.com tohttp://www. example.comRequired
mod_rewrite
 PHP<?phpheader("HTTP/1.1 301 Moved Permanently");header("Location: http://www.example.com/");exit();?> Permanent redirectPerl#!/usr/bin/perl -wuse strict;print "Status: 301 Moved Permanantly\n";print "Location: http://www.example.com/page.htm\n\n";exit;Ruby on Railsheaders["Status"] = "301 Moved Permanently"redirect_to "http://www. example.com/"Sourcehttp://httpd.apache.org/docs/2.2/mod/mod_rewrite.html
 
mod_rewrite manual
   C   A   T   A   L   O   G   S
 
Yandex (russian)
   B   O   O   K   M   A   R   K   S
 
Google Webmaster Toolshttp://webmaster.yandex.ru/
 
Yandex Webmaster Toolshttp://analyser.hohli.com/url
 
SEO URL Analyserhttp://www.livepr.info/
 
Check Google PageRankhttp://www.sape.ru/
 
Link Exchange (russian)
    © 

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