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Social Media Monitoring Report

Social Media Monitoring Report

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Published by Barbara Nixon
Social Media Monitoring Report: A project in Prof. Barbara Nixon's PRCA 4330 (PR Research) class at Georgia Southern University.
Social Media Monitoring Report: A project in Prof. Barbara Nixon's PRCA 4330 (PR Research) class at Georgia Southern University.

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Categories:Types, Resumes & CVs
Published by: Barbara Nixon on Nov 06, 2009
Copyright:Attribution Non-commercial

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04/02/2013

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1
 
PRCA
 
4330
 
Fall 
 
2009,
 
 p.
 
1
 
P
UBLIC ELATIONS
R
ESEARCH
S
OCIAL
M
EDIA
M
ONITORING
R
EPORT
 
R ·PRCA4330·F
ALL
2009
Due:
 
December
 
2,
 
2009,
 
before
 
2:00
 
pm
 
in
 
GeorgiaVIEW
 
Worth:
 
150
 
points
 
D
ESCRIPTION OF
A
SSIGNMENT
 
This
 
assignment
 
gives
 
you
 
an
 
opportunity
 
to
 
learn
 
how
 
to
 
monitor
 
blog
 
and
 
other
 
social
 
media
 
content
 
in
 
a
 
way
 
that
 
provides
 
similar
 
insight
 
offered
 
by
 
more
 
traditional
 
environmental
 
scanning
 
methods.
 
Many
 
people
 
will
 
discuss
 
your
 
client
 
or
 
organization
 
and
 
its
 
products/services
 
on
 
their
 
own
 
Web
 
sites
 
or
 
on
 
social
 
media
 
sites,
 
outside
 
of 
 
realm
 
traditional
 
media.
 
Just
 
as
 
it
 
is
 
important
 
for
 
you
 
to
 
know
 
what
 
the
 
media
 
and
 
your
 
community
 
are
 
saying
 
about
 
your
 
organization
 
and
 
its
 
products/services,
 
it
 
is
 
important
 
to
 
know
 
what
 
is
 
being
 
said
 
in
 
social
 
media
 
sites
 
like
 
blogs,
 
social
 
networks,
 
and
 
message
 
boards.
 
For
 
this
 
assignment,
 
you
 
will
 
1.
 
monitor
 
the
 
online
 
conversation
 
that
 
has
 
occurred
 
about
 
an
 
organization
 
or
 
brand
 
of 
 
your
 
choosing
 
since
 
November
 
1,
 
2009,
 
2.
 
create
 
a
 
table
 
for
 
your
 
data,
 
and
 
3.
 
write
 
an
 
analysis
 
of 
 
the
 
conversation
 
with
 
suggestions
 
for
 
action.
 
You
 
might
 
find
 
bloggers
 
who
 
are
 
blogging
 
about
 
your
 
client
 
organization
 
or
 
brand,
 
people
 
who
 
are
 
creating
 
Web
 
sites
 
about
 
it,
 
message
 
board
 
members
 
who
 
are
 
discussing
 
it
 
in
 
forums,
 
Twitter
 
users
 
who
 
are
 
twittering
 
about
 
it,
 
social
 
networking
 
users
 
who
 
are
 
commenting
 
about
 
it,
 
or
 
online
 
video
 
producers
 
who
 
are
 
posting
 
YouTube
 
videos
 
about
 
it.
 
Let
 
me
 
know
 
by
 
November
 
15
 
how
 
you
 
choose
 
to
 
complete
 
the
 
project
 
(individual
 
or
 
in
 
pairs)
 
and
 
which
 
organization
 
you
 
are
 
choosing
 
using
 
this
 
 
NOTE:
 
The
 
first
 
person
 
(or
 
pair)
 
to
 
“claim”
 
 
“gets”
 
the
 
company.
 
No
 
duplicates,
 
please.
 
 
2
 
PRCA
 
4330
 
Fall 
 
2009,
 
 p.
 
2
 
S
TEP
O
NE
:
 
C
OMPLETE
B
ACKGROUND
R
EADING
 
See
 
these
 
resources
 
for
 
advice
 
on
 
social
 
media
 
monitoring.
 
 
 
 
a
 
 
A
 
S
TEP
T
WO
:
 
M
ONITOR
 
 
Choose
 
a
 
 
or
 
brand.
 
 
Identify
 
key
 
search
 
terms
 
for
 
your
 
client.
 
Don’t
 
 just
 
rely
 
on
 
the
 
organization’s
 
name.
 
Include
 
CEO,
 
product
 
names,
 
or
 
issues.
 
 
Now,
 
monitor
 
consumer
 
conversation
 
about
 
your
 
organization
 
or
 
brand:
 
 
Check
 
out
 
Twitter
 
and
 
run
 
a
 
search
 
for
 
your
 
client.
 
IceRocket
 
also
 
offers
 
a
 
search
 
of 
 
Twitter.
 
 
Search
 
Flickr
 
groups
 
to
 
see
 
if 
 
there
 
is
 
a
 
group
 
about
 
your
 
client.
 
Flickr
 
also
 
offers
 
a
 
message
 
board.
 
Scan
 
the
 
photos
 
for
 
interesting
 
information.
 
 
Conduct
 
key
 
word
 
searches
 
on
 
various
 
blog
 
search
 
engines
 
like
 
IceRocket,
 
Technorati,
 
blogsearch.google.com
 
for
 
blogs
 
about
 
your
 
organization
 
or
 
brand.
 
 
Search
 
the
 
Web
 
for
 
Web
 
sites
 
about
 
your
 
organization
 
or
 
brand.
 
 
Find
 
Facebook
 
and
 
MySpace
 
pages
 
created
 
by
 
fans
 
or
 
critics
 
of 
 
your
 
organization/brand.
 
 
Search
 
message
 
boards
 
(http://messages.yahoo.com/)
 
for
 
users
 
who
 
post
 
about
 
your
 
organization/brand
 
or
 
boards
 
dedicated
 
to
 
your
 
organization/brand.
 
 
Set
 
up
 
a
 
Google
 
alert
 
on
 
key
 
words.
 
 
Your
 
goal
 
is
 
to
 
find
 
10
 
nuggets
 
of 
 
information
 
across
 
multiple
 
social
 
media
 
about
 
your
 
organization
 
or
 
brand.
 
NOTE:
 
Do
 
NOT
 
use
 
social
 
media
 
channels,
 
profiles,
 
or
 
boards
 
that
 
are
 
sponsored
 
by
 
your
 
company
 
or
 
brand
 
or
 
use
 
information
 
from
 
articles
 
published
 
by
 
mainstream
 
media
 
sources.
 
S
TEP
T
HREE
:
 
C
REATE
D
ATA
T
ABLE
 
Create
 
a
 
table
 
with
 
the
 
following columns:
 
Source,
 
source
 
credibility,*
 
date/time,
 
comments.
 
*Use
 
Quantcast
 
or
 
Technorati
 
to provide
 
some
 
statistics
 
about
 
a
 
blog
 
or
 
Web
 
site.
 

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