Description

Now, I am not a lawyer, and in no way should this replace or suffice as proper legal representation. You definitely need to clearly define and post the rules of your promotion. Even if you weren’t regulated to do so, you will still want to, trust me. If you can help it, consult your legal department to draft specific rules for every campaign give-away – it’s just a safe thing to do. However, if you can’t or do not have the time, this easy-to-follow, 15-item checklist will help ensure your campaign meets all the basic requirements without missing any of the promotional opportunities that help make these mini-promotions so successful and worthwhile.

Did I miss anything or do you have a trick up your sleeve which you feel works better? If so, make sure to let me know so I can update my approach. Since we live in an ever-changing society, so must my rules and procedures change.