Description

The art and science of brand building is typically identified with businesses, products, and services, but this book explains how personal and professional relationships can also be seen-and managed-in this very practical and effective light. The authors present "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's core values and beliefs. McNally and Speak show readers how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand-an accurate reflection of who they really are, not an "image"-in ways that will enrich them professionally and personally. Readers will gain a more effective way to communicate, practical tools to understand and build powerful relationships in all aspects of their lives, and advanced personal brand management guidelines to help them stay on course as they continually refine and improve their unique personal brand.