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Business Intelligence and Enterprise Performance Management: Trends for Emerging Businesses

Business Intelligence and Enterprise Performance Management: Trends for Emerging Businesses

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Published by: shirley on Nov 06, 2009
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Business Intelligence andEnterprise PerformanceManagement: Trends forEmerging Businesses
 An Oracle White Paper Updated October 2007 
Business Intelligence andEnterprise Performance Management: Trends for Emerging Businesses
Hyperion’s 2007 survey ( 
2007 Business Finance Hyperion Mid-Enterprise Survey 
 ) of requirements for business intelligence (BI) and enterprise performancemanagement (EPM) solutions revealed the differences in requirements, evaluationcriteria, and purchase influencers between emerging businesses and largeenterprises. With a heavy reliance on spreadsheets to support EPM processes, topinvestment areas for emerging businesses include budgeting and planning as well asmanagement reporting solutions. Executive influence plays a significant role inselecting software, and ease-of-use and pricing are key evaluation criteria.
Hyperion surveyed 163 companies tounderstand BI and EPM requirements,evaluation processes, and extent ofadoption.Top areas of current and future investmentfor emerging businesses includebudgeting and planning as well asmanagement reporting solutions. Ease ofuse and pricing are key evaluation criteria.Executives are key influencers in thesoftware selection process.
 The notion that emerging businesses have the same BI and EPM requirements aslarge enterprises is partly true. However, the survey makes clear that theserequirements evolve as companies grow from single locations to multiple locations,expand internationally, or change from private to public ownership.
 This Hyperion-sponsored survey was conducted during January and February of 2007 in conjunction with the publishers of 
Business Finance 
magazine. The targetaudience was
Business Finance 
subscribers in North America. As an incentive, thefirst 100 respondents received a US$5 Starbucks gift card. The survey generated a total of 163 responses, with 25% of these coming fromfinancial executives in companies with over US$1B in revenue and 44% fromcompanies with less than US$100M in revenue. The responses came fromcompanies across all industries. To understand BI and EPM adoption trends inemerging businesses, we focused our analysis on the responses from companies with less than US$1B in total revenue. As shown in Figure 1, these companiesrepresented 111 of the 163 responses.
Business Intelligence and Enterprise Performance Management: Trends for Emerging Businesses Page 2
Figure 1: All responses by company size
 The first few questions in the survey focused on BI and EPM usage and investmentplans. In terms of current BI and EPM deployments, the areas most often cited asbeing currently deployed by emerging businesses were budgeting and planning andmanagement reporting. These were followed by financial modeling, query andreporting, dashboards, and performance scorecards. More-advanced functions suchas statutory reporting and advanced analysis were less-frequently mentioned. TheBI and EPM usage trends for emerging businesses were very similar to those forlarge enterprises surveyed. The results differed more when respondents were askedabout future deployment plans.
Survey results indicate that spreadsheetsare the most often-used tool for BI andEPM processes in emerging businesses,followed by a combination of spreadsheetsand GL or ERP systems.Figure 2: Areas of BI and EPM currently deployed in emerging businesses
 When asked about the tools currently being used to support BI and EPMprocesses, spreadsheets were the most often used tool, followed by a combinationof spreadsheets and general ledger (GL) or enterprise resource planning (ERP)systems. The number of companies relying mainly on packaged applications andtools to support their BI and EPM processes is much lower in the emerging business segment (8%) than in large organizations (24%). A large percentage of respondents (25%) rely on a combination of packaged applications, GL or ERPsolutions, and spreadsheets.
Business Intelligence and Enterprise Performance Management: Trends for Emerging Businesses Page 3

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