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GCMMF Case Analysis

GCMMF Case Analysis

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Published by Kaushambi

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Published by: Kaushambi on Nov 06, 2009
Copyright:Attribution Non-commercial

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02/18/2013

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GCMMF Case Analysis
By:Hardik Mishra (B08010)Kaushambi Ghosh (B08012)Pankaj Agarwal (B08020)Ritesh Chowdhary (B08023)
 
Agenda
History of GCMMF
Business Model
Product Category
Industry Analysis
SWOT Analysis
BCG Matrix
Market Segmentation
Financial Analysis
The Way Forward..!!!
 
History
Foundedin1946underthenameKairaDistrictCo-operativeMil
Producers’
UnionLtdbyTribhuvandasPatel
Runsasapurely
farmers’
cooperative
Startingfromadailyprocurementof250lts/dayto4.6mnlts/day,nowhasbecomeamilkgiantunderthenameGCMMF
Managesthebrand
“AMUL”
meaning
“Priceless”
istheNo.1indairyinAsiaandNo.2intheworld
Mainobjectiveistocarryoutactivitiesfortheeconomicdevelopmentofagriculturalists
SpurredtheWhiteRevolutioninIndia

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