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CSR Main Concepts
CSR Fad or reality
 
Basic Information
 
Quotations from Practitioners
 
What CSR is all about?
 
Basic Information
 
Reading
 
CSR Main Components
 
Basic Information
 
Case Studies
 
Triple Bottom Line
 
Basic Information
 
Readings
 
Quotations
 
Increased Importance of CSR
 
Basic Information
 
Case Studies
 
Data
 
Benefits of CSR
 
Basic Information
 
Case Studies
 
Readings
 
Socially Responsible Investment
 
Basic Information
 
Readings
 
Case Studies
 
Data
 
CSR Fad or Reality?
 
 
We have to choose between a global market driven only bycalculations of short-term profit, and one which has human face.Between a world which condemns a quarter of the human race tostarvation and squalor, and one which offers everyone at least achance of prosperity, in a healthy environment. Between a selfish free-for-all in which we ignore the fate of the losers, and a future in whichthe strong and successful accept their responsibilities, showing globalvision and leadership
.
 
Kofi Annan, UN Secretary-GeneralJanuary 1999
 
Leaders, opinion makers and practitioners from the private and public sector, civil society,international organizations, and media from all over the world are finding themselves increasinglyexposed to the below mentioned types of questions and dilemmas.
Is CSR a new flavor of the month?Is the business of business business?Companies should focus on making profits while government shouldregulate companies to be responsiveto social and environmentalresponsibility…Is Milton Friedman right?“There is one and only one socialresponsibility of business – to useits resources and engage inactivities designed to increase its profits.”Is Professor Arlich Steger from IMD right?Companies should aim for “responsibleshareholder-value optimization”: their first priority should be shareholders’ long-terminterests, but with that constraint, theyshould meet whatever social or environmental goals the public expects of them.Is the dilemma: “Whenmoney and moralityclash, what should acompany do?” a realone?
 
Selected Quotations by CSR Practitioners
Business
 
“CSR is not a cosmetic; it must be rooted in our values. It must make a difference to the way wedo our business.” 
 -- Phil Watts, Group Managing Director Royal Dutch/Shell Group
“Corporate citizenship is our global commitment, Our knowledge and our solutions create abetter world.” 
-- Siemens AG, HQ in Germany
“AT&T understands the need for a global alliance of business, society and the environment. Inthe 21
st 
century, the world won’t tolerate business that don’t take partnership seriously, but it will eventually reward companies that do.” 
-- C. Michael Armstrong, Chairman & CEO, AT&T
Civil Society
“Social responsibility is neither a fad nor an optional extra. The interest in it is reflective of adeeper change in the relationship between companies and their stakeholders, including consumers. Faith in the benefits of profits to consumers has halved since the Seventies, as aviable basics of a relationship, that faith has been replaced by a desire to see companies acting as active and responsible citizens. Healthy business requires a healthy community, and should be contributing to its creation and maintenance.” 
-- Steward Lewis, Measuring Corporate Reputation, 1999
“Global corporate social responsibility entails managing effectively the company’s actual and  potential environmental and social impact on the communities in which the firm operates and on society as a whole.” 
-- David Grayson, President of Business in the Community in Great Britain
“The principles for global corporate responsibility call on companies to base their corporate policies on a vision of themselves as one of many stakeholders in the global community and toset high standards of conduct in relation to their employees, the environment, and thecommunities in which they operate.” 
-- Reverend David Schilling, Director of Global Corporate AccountabilityPrograms for the New York based Center of Corporate Responsibility.
International Organizations
“ Companies are realizing that it is in their business interest to ‘ do the right thing’ everywherethey operate. Global firms are keenly aware that their long-term investment goals can only beachieved within a stable, healthy and free of social and financial environment. But companiesalone cannot solve the challenges associated with social responsibility. They must work incooperation with governments, civil society groups, development institutions, and citizens.” 
World Bank
Corporations have a social responsibility and moral duty to use the power of markets to makeglobalization a positive force for all” 
United Nations
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