410.977.7355 pat@mcgrawmarketing.com www.mcgrawmarketing.com
Professional Profile
Pat McGraw
is a marketing executive with more than 20 years experience in developing andexecuting highly successful multi-channel integrated sales and marketing campaigns targetingbusiness-to-consumer and business-to-business audiences in global markets. He is a data-driven and creative innovator with a proven ability to develop and leverage resources in order tobuild strong, differentiated brands that attract, engage and retain profitable customers.
Key Skills
Web 2.0, Social Networking, Blogging, Webcasts, Podcasts, Email Marketing, SEO and SEMMarket Research and Competitive Intelligence Database Marketing including CRMStrategic and Tactical Market Planning New Product Introduction and LaunchesBudget Planning with P&L Responsibility Customer Retention and Loyalty MarketingData Analytics and Business Intelligence Market-Based Pricing Strategies and ROIOnline and Offline Promotional Campaigns Strategic Alliances and PartnershipsCreative Branding, Positioning, Messaging and Offers Direct Response MarketingChannel Marketing Product ManagementMedia Relations Internal Communications
Career History
Integrated Marketing Consultant
(2001 to present) providing clients with practical solutions toattract, engage and retain profitable customers through highly effective multi-channel leadgeneration, lead nurturing, customer loyalty/retention and reactivation programs.
Director of Marketing
(2007 to 2009), Walden University, Baltimore, Maryland. Responsiblefor developing global marketing strategies and directing marketing operations which generatedrevenue growth from $40 to $60 million.
Director of Market Research and Intelligence
(2005 to 2006) and
AssistantDirector/Consultant
(2001 to 2005), University of Maryland University College, Adelphi,Maryland. Responsible for developing the University’s global marketing and enrollmentstrategic plan and directing global operations resulting in more than $150 million in revenue.
Group Account Director
(1998 to 1999), Frequency Marketing Inc., Cincinnati, Ohio.Responsible for developing and directing loyalty/retention programs for Cracker Barrel FamilyRestaurants, Exxon Mobil, Grainger, AutoNationUSA that generated more than $25 million inincremental revenue.
Vice President, Account Supervisor
(1997 to 1998), Barry Blau and Partners, Baltimore,Maryland. Responsible for developing and implementing multi-channel direct marketingcampaigns for Hechinger, Kmart, Travelers, and Bermuda Department of Tourism thatconsistently surpassed program objectives.
Marketing Operations Manager
(1993 to 1997), Insight, Tempe, Arizona. Responsible fordeveloping and directing global marketing operations including direct response lead generationand management, retention and referral programs that increased revenue from $150 to morethan $400 million.
President
(1991 to 1993), Cirino McGraw Inc., Phoenix. Arizona. Responsible for developingand implementing integrated direct marketing campaigns for C.W. Marketing, Coventry Homesand other clients.
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