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Assignment Report22 September 2008
COMMUNICATING ACROSSCULTURES
Course Name:
Business Communication
Lecturer: Nenen Ilahi, SPd, MAStudent’ Name & ID: Johansyah Angellina (1071001061)Management Program
Bakrie School of Management2008
 
PREFACE
GLOBAL MARKETPLACE AND DIVERSITY WORKFORCE
A global economy is now a reality. Globalization has created a globalmarketplace and workforce. Nowadays, we can see the boundaries betweencountries are gradually fading because the globalization. Global marketplaceand diversity workforce are gradually being shaped in today’s world.Global marketplace is showed by existence of many multinationalorganizations- organizations that do business in more than one country. Then, diversity workforce
- a workforce that’s heterogeneous in terms of gender, race, ethnicity, age, and other characteristics that reflect differences.
(Robbins & Coulter: 2007; pp: 73)As a result, now can be discovered business shareholders of businessoriginate from many cultural values and business practices. Organizationsnow employ people with many differential backgrounds. With this situation,surely that competition in business becomes more viable and the challengesare increased. Not only just face the challenges from openness itself, but alsothe challenges of managing diversity (how to deal with cultural differences).
OBJECTIVES
1.To accomplish one of compulsory assignment which is related in BusinessCommunication’ subject;2.To understand how culture affects business communication, ensure culturebecomes a vehicle for positive advancement rather than a barrier;3.To learn how to develop effective cross-cultural communication withinbusiness context;4.To enrich the knowledge of workplace’ culture around the global business.
Every country has its own way of saying things. The important thing is that whichlies behind people’s words
- Freya Stark, The Journey's EchoPage 2
 
PART ONETHEORY OF COMMUNICATING ACROSS CULTURE
BUSINESS COMMUNICATION
With that precede explanation; now we realize that every aspect of business is influenced by globalization. And one of them which are relatedwith cultural challenge is communication aspect. Business communication iscommunication used to help organizations and the people in them achievetheir goals. It is one of fundamental aspect in business. Why is it soimportant? Of course, because communication serves organization four majorfunctions:
control, motivation, emotional expression, and information
.
• 
Communication acts to control employee behavior in several ways.
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Communication encourages motivation by clarifying to employeeswhat is to be done, how well they’re doing, and what can be done toimprove performance if it’s not up to par.
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Communication provides a release for emotional expression of feelingsand for fulfillment of social needs.
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Communication provides information to get things done inorganizations that individuals and groups need.
(Robbins & Coulter: 2007; pp: 324)
CULTURE AFFECTS BUSINESS COMMUNICATION
In business communication, as we said earlier, the demand formanaging diversity skill is increasing as more and more businesses go global.In context of being excellent in managing diversity, the fundamentalunderstanding is how culture affects business communication. Now, to figureout how culture affects business communication is simply by considerate atthe figure below.Fig 1.1: How culture affects business communications.
Culture is roughly anything we do and the monkeys don't -
Lord RaglanPage 3
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