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1
08
Fall
 
Kentucky Fried Chicken
 
Table of Contents
 
Executive Summary…………......……….....…………………………….……….3Management Team……………………………………….....…………..…………4
Market Analysis..................................................................................................................7
porters Five Forces Analysis………………………………………….…………12
SWOT Analysis................................................................................................................14
PESTEL Analysis……………………………………………………..………….16BCG Matrix……………………………………………………………………....18Questionnaire………………………………………………………..…………..19Data Analysis………………………………………………………..…….……..21Data Interpretation……………………………………………………….……..23Market Analysis
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Submitted to Prof. Navneet Gera
Marketing Research Project
Abhinav - 1Harsh – 19Jayant – 20Mridul – 30Mudit – 32F - 3
 
In the Indian fast food industry, every single major as well as minor player follows the home delivery model. In India itself a lot of consumers prefer eating n their homes. Therefore, the homedelivery model has been a definite success. For some reason notknown to consumers, KFC does not follow a home delivery servicemodel, even though it does so abroad. It is due to this reason webelieve that KFC has lost out of a big market share in India. Thebasis of our questionnaire is to find out through primary data
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