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PRAISE FOR OTHER BOOKS BY JUDY ALLEN
 EVENT PLANNING 
Te Ultimate Guide to Successful Meetings, Corporate Events, Fund-Raising Galas, Conferences, Conventions, Incentives and Other Events
(ISBN: 978-0-470-15574-5)
“Allen is a good teacher. Wise planners will add
 Event Planning 
to their personalreerence library as a useul working guide.”
—Meeting Professional Magazine
“A blueprint or executing events or 50 or 2,000, with budgets o a ew thousanddollars to hundreds o thousands.”
—Success Magazine
“
 Event Planning 
will save beginning event planners rom plenty o heartbreak andheadaches.”
—Lisa Hurley, Editor, Special Events Magazine
“
 Event Planning 
gives readers a blueprint or planning and executing specialevents with air. Consider the book as preventative maintenance.”
—Sales Promotion Magazine
“A guide to well planned events.
 Event Planning 
is a must or any PR maven.”
—Marketing Magazine
THE BUSINESS OF EVENT PLANNING 
 Behind-the-Scenes Secrets of Successful Special Events
(ISBN: 978-0-470-83188-5)
“Te Business of Event Planning 
is a must-read or those in the event planningbusiness. Strategic in thought and design and user-riendly in presentation, itliterally tells you the paths to ollow and the pitalls to avoid. Well told, withexamples to ollow and stories to relate to, it’s the ‘how-to’ that’s a ‘must-do’ orthe meetings, incentive, and event planning industry.”
—Peggy Whitman, President, Society of Incentive & ravel Executives; and Western Regional Sales Director, Marriott Incentive Awards 
 
“Written or anyone who has to prepare dynamite meetings and special events,
Te Business of Event Planning 
is your bible and a must-have desktop reerence.Tanks, Judy Allen! You saved the day!”
—Susan Fen
ner Ph.D., Manager, Education and Professional Development, International Association of Administrative Professionals (IAAP)
“Guidance or new planners, reminders or experienced ones, and useul tips oreveryone. Tis book has it all! It’s the key that unlocks the mystery behind eventplanning, and should be mandatory reading or planners everywhere.”
—Leslie McNabb, Sen
ior Manager Event Planning, Scotia Capital 
 EVENT PLANNING ETHICS AND ETIQUETTE 
 A Principled Approach to the Business of Special Event Management 
(ISBN: 978-0-470-83260-8)
“Tis is a
must-read not only or event proessionals, but also or small-businesspeople conceiving product introductions and conerence appearances.”
—Harvard Business School, Working Knowledge
“Judy Allen strikes again. Te veteran event planner . . . writes with the voice o experience and oers readers guidelines or establishing ethical policies in theoce and on-site at events . . . a good reresher, and excellent reading or noviceswho need to know how to keep personal and proessional boundaries rom beingcrossed.”
—Corporate Meetings & Incentives Magazine
“Tis book contains invaluable inormation or anyone who handles events ortheir organization. A host o real-world stories rom the feld—the good, thebad, and the ugly—serve as examples o codes o conduct (or lack thereo) aswell as cautionary tales o what can happen when ethics and etiquette all tothe wayside. Allen thoroughly examines many scenarios and provides practicaladvice that any planner would be oolish not to heed.”
—Charity Villa
 ge
 MARKETING YOUR EVENT  PLANNING BUSINESS 
 A Creative Approach to Gaining the Competitive Edge
(ISBN: 978-0-470-83387-2)
“For event
planners who are tired o being a well-kept secret,
 Marketing Your Event  Planning Business 
oers invaluable advice on targeting talents and targeting clients.It’s a wonderul boost or event planners looking to expand their client base.”
—Lisa Hurley, Editor,
Special Events Magazine“Judy Allen has crated another meaningul book in her series on event practices.Every business owner must immediately add this treasure chest o useul ideasto their bookshel.”
—Richard Aaron, CMP, CSEP, President of BiZBash Media, NYC 
“Judy Allen has given us the ultimate resource guide to event planning. It’severything you need to know to launch a successul company.”
—Ramey Warren Black, Partner, Media-Savvy 
TIME MANAGEMENT FOR EVENT PLANNERS 
 Expert echniques and ime-Saving ips for Organizing Your Workload, Prioritizing Your Day, and aking Control of Your Schedule
(ISBN: 978-0-470-83626-2)“She has done it again! Judy Allen has written an excellent, educational and user-riendly book, which is a priceless resource or planners worldwide.
ime Management 
is an essential book or all planners, new or seasoned. Judy has provided the tools ormanaging your time which is one o the
most 
important skills or event planners andall proessionals.”
—Ysabelle Allard, Meetings & Incentives Planner, Bilingual Meetings & Incentives 
“At last, a time management book written by someone who knows what it is to jugglethree programs, six clients, eighteen suppliers and a amily in a pear tree! Using Judy  Allen’s tips have really made a dierence!”
—Brigitte Mondor, CMP, Event Leader, Microsoft—Maritz Canada Inc.
“A very no-nonsense approach to the real problem o time management. Some excellenttips and strategies or the busy proessional.”
—Debor 
ah Breiter, Associate Professor, Rosen College of Hospitality,Orlando, Florida
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