Ten Real causes of Low Morale inProfessional Firms
by Tom "Bald Dog" Varjan, Organisational Provocateur
This month we continue our journey to discover what messes up morale inprofessional service firms.
Last month we discussed the symptoms, and this month we gointo some real causes. The problem is that most practice leaders get bogged down with thesymptoms and never hack their ways through the jungle of symptoms to find the real causes.Why don't they do it? Because it is time-consuming and it may even be necessary to bring insome external help. And sadly, many professional firms operate on a super-high ego level, so bringing in external help is out of the question.Apart from subject matter expertise (law, accounting, etc.) the long-term success of every professional firm revolves around making the most of their people's capabilities through better leadership, teamwork and communication. Some may say, these are soft skills, butwithout them you are running a craft but not a business. There is a world of difference between practising law and running a law firm.
1. Misemployed People
According to a survey (I can't remember who it was done by) some 82% of the working population are misemployed. What that means is that they go to work and spend the day performing activities and being busy, but are light years away from tapping into their fullcapacity. This problem can be a touch more easily camouflaged in industrial firms, but in professional service firms, where the firm's success is based on one-to-one trust-basedrelationships with clients, people have to put out all they have. And again, I'm not talkingabout only subject matter expertise. Even the best IT specialist needs sales skills to interviewa potential buyer for the details of the potential project.
2. Communication Problems
In many firms people don't dare to speak their minds because they know they would be punished for doing so. British writer, St. John Ervine once said, "To hear nothing but what is pleasing is to make a pillow of the mind." Sadly, many firm partners and practice leaders areactually sleeping on this kind of pillow. They only hear the good news. It reminds me of communism where people didn't bother to tell their party leaders about the bad news in fear of having the messenger killed.I have talked to far too many practitioners in firms who would come to work in themorning, and then spending the evening sending out resumes for new jobs. I know an IT firmwhere all the Open Source experts quit at the same time. The problem was that the firm was positioned as an Open Source specialist and the mass exodus almost killed the firm. When Italked to two of the guys who quit they told me that there was only a one-waycommunication system in place. The partners and the practice leaders in the suites did the barking of the orders, and the "grunts" serving the clients did the "sir, yes sir" game.A professional service firm is a tight community. If you can't freely speak there, thenthere is a serious problem. Communication should flow not only downwards from partners but also upwards towards the partners. You have to establish communication channels for every possible situation. Often even short delays can be dangerous, so instead of gettinghung up with the style of the communication, focus on speed and substance. A handwrittennote right now is more valuable than a nicely printed memo the day after tomorrow.1
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