SCENARIO: A group of farmers from a rural village in your country has invited you to
give the Opening Address at their workshop titled \u201cThe Effects of Harmful
Main challenges can be in the form of some farmers being unwilling
to make a paradigm shift as they prefer to stay doing and using the
same old chemicals. Another way this can be said is that among
the farmers have an unwillingness to embrace/adopt change
The challenge of how do you get the message of the need for
change from harmful chemicals that they have been using for so
long to newer and safer/more effective chemicals/ even eco-friendly
The challenge of not coming across to the farmers as either too
educated and complex or on the other hand making your message
too simplistic/ finding the right balance is the key
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