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Creative Commons (CC) provides ree copyright licenses whichempower authors and creators to mark their creativity with thereedoms they intend it to carry. In this document we describeconceptually a technology we’ve developed to enable a simpleclick-through to rights or opportunities beyond those oered inthe standard CC licenses. With this capability, it is simple orrights holders to marry standard CC licenses with other optionsbeyond those provided within a CC license. For example, alicensor oering content under a CC BY-NC license (requiringattribution, but restricting use to noncommercial use only) couldspeciy a broker (like a third party service on a website) thatwould handle commercial rights associated with the content.Because CC licenses are non-exclusive, there is no CreativeCommons-based limit to such multi-licensing.
Background
Creative Commons is a Massachusetts non-proft corporationthat oers ree copyright licenses to creators who want to clearlymark their content with certain reedoms. These licenses releasesome o the exclusive rights granted automatically by copyrightlaw to the general public, while reserving other rights to thecopyright holder — thus its slogan, “Some Rights Reserved.”Using the CC inrastructure, copyright holders may grant othersthe reedom to:1.
Share
their work, or2.
Remix
their work, or3.
Both.
These reedoms may be conditioned, or limited, by:4. Limiting such uses to
non-commercial
activities, or5. Requiring adopters
 share-alike
— meaning derivativeso the original work must be licensed in a similar way, or6.
Both.
These choices are then represented through a CC license iconon the web that:1.
Displays the freedoms
oered,2.
Links to a “Commons Deed”
that explainsthe reedoms in a human-readable way.3.
Links to a license
that enorces the reedoms, and4.
Links to metadata
that describes thereedoms in a machine-readable way.For example, an artist might license a song on his web page.That webpage would display the CC license iconwith code that is linked to a “Commons Deed”:In the our years since its launch, Creative Commons has becomethe preeminent “user-generated content” licensing entity. Theproject has sister projects in over 70 jurisdictions around theworld, each working to port its core licenses to local law; 40o those countries have completed their work to date. Licenseuptake has in turn grown dramatically in scope and quantity. CClicences are now being used by everyone rom bloggers to majorlabel artists.As CC has grown, it has developed closer relationships withimportant content and application companies. Six Apartintegrated Creative Commons licenses into their bloggingsotware early on. Flickr has included CC licensing options inits photo service rom the start. Online video sites blip.tv andRevver have both integrated CC licenses into video uploadswhile YouTube has integrated a system called “audioswap” toenable YouTube users to draw upon Creative Commons licensedcontent to produce their own video content and “swap” out audiofles ound to be used illegally. And the list goes on, as CreativeCommons has worked with Microsot, Google, Yahoo!, Appleand many other companies working to lower the transaction costassociated with sharing and re-use o content in the new world.
CC+
In its initial development, Creative Commons ocused upon the“sharing economy.” Its objective has always been to provide a legalramework to protect content intended by its copyright holder to beshared or remixed reely. The objective so ar has not been to acilitatethe cross-over rom the “sharing economy” to the “commercialeconomy.” Nothing in the CC charter opposed such a cross-over;indeed, the messaging around Creative Commons encouraged it.
CC and CC+ Overviewfor the World Wide Web
http://creativecommons.org/projects/ccplus
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