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DIGITAL AGE ENTERPRISEYouTube, LLC
“The Future ofOnline Video”-from Concet toHer-Growth!
Presented b: Goalakrishnan
InformationTechnology System | University of Sussex
March 06
th
2008
-
an Overview
oune in
eruary
, y
a urey
,
teve enJawed Karim
as an
Video Sharing Website
.
Acquired by
Google Inc
., for
$1.65 Billion
on October 16
th
2006
2
n
most
popular
website in the World.
[Sourced: Alexa.com]
Video Sharing Website, users can
Upload
,
View
and
Share
Video Clips.
Uses
Adobe Flash
technology to display wide variety of video content.
Available in
19Language
(au, br, ca, fr, de, hk, ie, it, jp, kr, mx, nl, nz, pl, ru, es, tw, uk, us)
Headquarters in
San Bruno, California
,
US
.
Revenue
$15 -$50 Million
(approx)
.
YouTube Mobile
launched on
15
th
June 2007
YouTube Remixer
launched on
18
th
June 2007
ICT Policy & Strategy Presentation | University of Sussex
Source: www.youtube.com | www.alexa.com | www.wikipedia.org| www.usatoday.comPhoto Credits: Martin E. Klimek (
USA Today
)
-
Concept
Killer Applications
–LiveJournal(1999), HotOrNot(2000), Wikipedia (2001), Friendster(2002), del.icio.us (2003), Flickr(2004).
– ,Download via HTTP. Issues with Codec in Playing.
Video Viewing Experience
–WindoesMedia Player (buffering..10%...15%...20%....Wrong Codec... Downloading codec..10%...20%....Can’t decode Video...!! Audio Only!!).ea ayer –aes over your sysem esource.
“Clip Cultures” emerges
. –Feb 1
st
2004 (Wardrobe Malfunction) and October 15
th
2004 (Stewart on Crossfire)
“BitTorrentEffect”
–Video Solutions over Internet. Lare audience is Over the Internet.
Video Sharing Site:
Upload & Watch Video!
Broadband at Home
Macromdiea(now Adobe) Flash7
Digital Camera & Cellphones
Source: video.google.com | www.youtube.com
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