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Consumer Behaviour Models

Consumer Behaviour Models

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Published by DrAnisha satsangi

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Published by: DrAnisha satsangi on Nov 09, 2009
Copyright:Attribution Non-commercial

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08/08/2014

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CONSUMER BEHAVIOURCONSUMER BEHAVIOUR
 
 
CONCEPT OF CONSUMER BEHAVIORCONCEPT OF CONSUMER BEHAVIOR
 The study of consumer behavior is the study of  The study of consumer behavior is the study of how individuals make decisions to spend of whathow individuals make decisions to spend of whatthey buy, why they buy it, when they buy it,they buy, why they buy it, when they buy it,where they buy it, where they buy it, how oftenwhere they buy it, where they buy it, how oftenthey buy it, and how often they use it.they buy it, and how often they use it.the decision process and physical activitythe decision process and physical activityindividuals engage in when evaluating, acquiring,individuals engage in when evaluating, acquiring,using, or disposing of goods & services”.using, or disposing of goods & services”.
 
 
SEVERAL ASPECTSSEVERAL ASPECTS
Customers and ConsumersCustomers and Consumers
 The Ultimate Consumer The Ultimate Consumer
Individual buyerIndividual buyer
 The decision process The decision process
A Subset of Human BehaviorA Subset of Human Behavior

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A Unique and marvelous presentation on Models of Consumer Behaviour. Truely Learner Oriented !! I could not download it so please mail this to me. My Email Id is dr.vineetwalia@gmail.com. I will be deeply Thankful to You.
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