Author: Jagadeesh M
4. How to measure ROI, conversions and other web metrics5. How to implement, understand and react to website analyticsreporting6. Understand international and language issues in marketing and search
Information Retrieval Science
1. How a search engine spider operates, as well as it's limitations andabilities2. How information is stored - compression, tokenization, indexing, etc3. Advanced query building and special searches and commands4. Read every Google patent, as well as search related patents by Yahoo,MS, IBM, etc5. Understand concepts such as term vector theory, semantic co-location, etc6. Understand and know the guidelines and issues search engines have.This is more art than science, since they are intentionally vague.7. Understand the key elements that search engines look at whileanalyzing a page and why they look at them.
1. Know how to analyze a site for key factors - links, anchor text,content, etc.2. Know how to tweak a site to effectively present itself as a goodcandidate for ranking on a specific term.
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