Read without ads and support Scribd by becoming a Scribd Premium Reader.
See Premium Plans
 
Author: Jagadeesh M
SEO training manual
Technology
1.Redirection methodsand theory -301, 302, and 200 response codes 2. Basic understanding of DNS and website hostingissues and jargon.3. EnoughjavascriptandPHPto tweak existing code and to understand how the script is supposed to work.4.Header and meta informationstandards -metatags, http-equiv, title, etc5. Howserver side includeswork and how to troubleshoot them6.Robotscontrol methods (meta, robots.txt)
Web Design
1. Basic knowledge of HTML,XHTMLandCSS 2. Knowledge of W3C compliancetesting, and when you can makeintelligent exceptions.3. Knowledge of 501 Usability standards, especially related to altattributes4. Common standards and expectations forinterface design
Marketing
1. How to make a business plan2. How to create interesting content that converts3. How to fit keywords into content naturally and easily
2008
, The articles are copyrighted toJagadeesh Mand can only be reproducedgiven the author's permission.
 
Author: Jagadeesh M
4. How to measure ROI, conversions and other web metrics5. How to implement, understand and react to website analyticsreporting6. Understand international and language issues in marketing and search
Information Retrieval Science
1. How a search engine spider operates, as well as it's limitations andabilities2. How information is stored - compression, tokenization, indexing, etc3. Advanced query building and special searches and commands4. Read every Google patent, as well as search related patents by Yahoo,MS, IBM, etc5. Understand concepts such as term vector theory, semantic co-location, etc6. Understand and know the guidelines and issues search engines have.This is more art than science, since they are intentionally vague.7. Understand the key elements that search engines look at whileanalyzing a page and why they look at them.
SEO
1. Know how to analyze a site for key factors - links, anchor text,content, etc.2. Know how to tweak a site to effectively present itself as a goodcandidate for ranking on a specific term.
2008
, The articles are copyrighted toJagadeesh Mand can only be reproducedgiven the author's permission.
 
Author: Jagadeesh M
3. Know the basics of link building - neighbourhoods, anchor text, etc4. Know the basics of organizing links and content to be helpful to bothpeople and search engines.5. Know how to make the content in non-spiderable media like images,sounds, flash, AJAX and so forth available, or to be able to compensatefor it.6. Know how to tweak content and structure (headers, etc) to bestpresent a site to a search engine and a visitor.7. Be aware of all the major search engines, their demographics andidiosyncrasies. Also be aware of what they have to offer outside of search, and what the connections between the two are.
SEM
1. Know how to set up basicAdwords, Yahoo, and MSN search accounts2. Know how to create and test ad copy and landing pages3. Know how to analyze the reports and to optimize the results.4. Know the basics of advertising purchases, including links, banners andother advertising channels5. Know how to optimize for local search for the major enginesThanks for your time and supportLabels: SEO
2008
, The articles are copyrighted toJagadeesh Mand can only be reproducedgiven the author's permission.
Search
Search History:
Searching...
Result 00 of 00
00 results for result for
  • p.
    • Notes
    Load more