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Compartive of landmark and others major book stalls

Compartive of landmark and others major book stalls

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Published by shobs1986

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Published by: shobs1986 on Nov 09, 2009
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01/30/2013

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The Indian Institute of Planning & Management
 
SALES MANAGEMENTPROJECT REPORT ON
“SUCCECESS OF LANDMARK OVER ITS COMPETITORS”
Under the guidance of Prof. R.Kasthuri RanganBY GROUP: FAS 2
Jeetender Lall (14)Proshunjeet Sengupta (26)Kavya Priya (15)Shoban (19)Sonali Nahar (36)
Batch: PGP/FW/2007-2009
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PREFACE
In this report we have done an extensive research on the organized retailstore landmark and we have identified the key areas where landmark issuccessful compared to other similar retail stores.We have shown the measures to be adopted by landmark as a remedy for it to have a competitive edge over similar retailers. While carrying out our research the management of landmark offered us a great help by providing uswith needed information and also by being patient enough to answer out all thequestions raised during the process of interview.We are grateful to Mr. Kasthuri Rangan for lending his invaluablesupport in drafting out this report and for the guidance he gave us to carry outthe research.
FAS – 2
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ACKNOWLEGDEMENT
As, we express our gratitude to all those who made this project possible,we realize that the highest appreciation is not only to utter words but to live bythem.We extend our heartfelt gratitude to Mr. Kasthuri Rangan, faculty - IIPMwho has been a continuous source of guidance. We would like to thank IndianInstitute of Planning and Management for giving us the opportunity of doingthis project.We are grateful to manger of landmark (Chennai) Mr. Kaya Natarajanand his team, from whom we have received invaluable contributions. Withouttheir inputs, perhaps this learning would not have shaped in. Last but not theleast I thank all my friends and classmates who have been supporting us for thesuccessful completion of our project.
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