Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
87Activity
P. 1
Industrial Marketing - Hawaldar

Industrial Marketing - Hawaldar

Ratings:

5.0

(1)
|Views: 7,214|Likes:
Published by raheel911

More info:

Categories:Business/Law
Published by: raheel911 on Nov 09, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

05/04/2013

pdf

text

original

 
THE NATURE OF INDUSTRIALMARKETING
www.a2zmba.com By Prof. Havaldar 
Learning Objectives
Understand
 
What is industrial (or Business toBusiness) Marketing?Know
 
What are the differences in the characteristics of industrial and consumer marketing?Find out
 
Why the demand for industrial goods andservices are called “Derived demand” ?
IM/1-1/5
 
(
A) What is Industrial (Business) marketing?
It is marketing of products / Services to business firms.
In contrast consumer marketing is marketing products /services to individuals & households.(B) What is the difference between industrial marketing,B2B marketing, Business marketing & OrganizationalMarketing?
No Difference!
(C) 
What are the differences between Industrial& Consumer Marketing?
Basic tasks of marketing are same difference Exists in thecharacteristics shown next.
www.a2zmba.com By Prof. Havaldar 
IM/1-2/5
 
AREAS / CHARCTERISTICS IND MARKETS CONSUMER MATKETSMarket GEO ConcentratedFew BuyersGEO DisbursedLarge no. Of Buyers(MassMarketsProducts Technically ComplexCustomized Non – TechnicalStandardizedService Very Important Somewhat importantBuyer Behavior Various Functionalspecialists involvedMainly Rational buyingdecisions.Interpersonalrelationship between buyers and sellers.Family members involvedPhysiological /Psychological Social need based buying decisions Non – PersonalRelationship.Channel More directMulti ChannelIndirectFew Channels with manylayersPromotional Importance to personalsellingImportance to Advertising.Pricing Competitive bidding / Negotiated pricesMRP
www.a2zmba.com By Prof. Havaldar 
IM/1-3/5

Activity (87)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
what_the_fuk liked this
Kriti Nagar liked this
Sanchita Banerji liked this
Rajesh Makhijani liked this
Laxmi Gupta liked this
Noor Fatima liked this
Satyabrata Sahu liked this
Rashmi Rathore liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->