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U L T I M E D I A
O U R N A L I S T marthakang.com
March 2013 – Present
Online Managing Editor, KPLU News (NPR Affiliate)
Formulate, implement and refine aggressive digital strategy to amplify content reach and build station recognition.
Lead station’s social media strategy and campaigns.
Share success stories, lessons learned with 10 other selected NPR stations each chosen for innovative digital efforts.
Participate in NPR’s pilot digital projects, including the Local Stories Project and the Shareable Audio Project.
Test ideas, concepts on new multimedia site, Quirksee.org .
Manage reporters through storytelling process, edit final pieces for publication on KPLU.org and Quirksee.org. July 2011 – March 2013
Social Media Manager, KOMO News (ABC Affiliate)
Craft, implement social media strategy that established KOMO
as the local leader in social reach and earned recognitions ( 1/2 ).
Strategize use of platforms for news-gathering and delivery at
intersection of traditional media and growing digital media.
Engage with audience to build community and push content.
Nov. 2006 – March 2013
Web Producer, KOMO News
Write, produce original content for KOMONews.com.
Produce site with balance of quality journalism, SEO and trends.
Track and dissect analytics, identify new areas of opportunity.
Discuss web stories on the radio during live daily segment. Sept. 2005 – Nov. 2006
News Writer, Northwest Cable News
Cover breaking news in fast-paced 24-hour newsroom.
Write anchor scripts, produce cut-in newscasts.