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 Will New Media Destroy the Local Media?
Susan Athey, Emilio Calvano, Joshua GansMonash University Seminar October, 2009
Tuesday, 10 November 2009
 
 Will New Media Destroy the Local Media?
/36
Media is under pressure
2
Issues
Research QuestionsLiteratureOutline
Introduction
Baseline ModelExtensionsConclusion
Tuesday, 10 November 2009
 
 Will New Media Destroy the Local Media?
/36
Media is under pressure
Fall in advertising revenue
2
Issues
Research QuestionsLiteratureOutline
Introduction
Baseline ModelExtensionsConclusion
Tuesday, 10 November 2009
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