Description

This is a free sample book of Face your brand! The visual language of branding explained by Alexander Greyling, a top international branding expert, that was published In September 2009 after six years of research.

The sample book represents less than 25% of 312 pages of the actual eBook and was edited to give you, as a prospective reader, the shortest and best possible overview of the complete eBook available from http://www.faceyourbrand.co.za/.

This well-conceived book provides the indispensable facts and logic for creating a successful visual brandmark.

After covering the background and origins of branding, sharing entertaining and enlightening brand tales, exploring the quality and cost of good visual branding, and illustrating how to create a good brandmark, Alexander gives you the tools to become a competent visual brander who ensures form follows function and strategy. In a clear, systematic manner, he demonstrates how to build your brandmark through his seven essential elements of successful visual branding.

Face your brand! deals with radical issues such as brand revolution, evolution and maintenance, copyright, ownership and intellectual property, as well as the vital steps towards avoiding the pitfalls in using designers. Alexander gives you a unique paradigm to conduct your own brandmark audit, thereby helping you to create a successful visual brand. You can use his audit to pinpoint and understand the flaws of your brandmark.

As a bonus, you can apply this powerful tool to evaluate your competitors’ brandmark strengths and weaknesses, thereby enabling you to take advantage of the positioning or repositioning of your entire brand. Face your brand! is mandatory reading for any entrepreneur, marketer and business leader who detests failure.

This eBook offers amazing value for money and the price is less than half-an-hour of a professional designer's time and takes only a few minutes to download. For more information or to order a copy of Face your brand! visit http://www.faceyourbrand.co.za/.