Welcome to the orth nnlBrnZ Top 100 Most VlbleGlobl Brns rnking
Let me begin with a brief explanation of what the ranking is about, why it’s important,and how it can help you and your business. The BrandZ top 100 ranking is an authoritativeranking report about the most valuable brandsin the world. The valuations are based oneconomic and market data and the proprietaryconsumer research from BrandZ – the world’slargest study of consumers and business-to-business users’ brand preferences. The resultis the most comprehensive and authoritativebrand valuation available. As you look through the list of the top 100brands, you’ll see names that you recognize,names that evoke an emotional connection,a respect for technical innovation, or a desirefor cutting-edge design. These responsesto brand draw customers, drive investment,and help assure long-term corporate stability.But like many of the important things in life,a brand is intangible. We know a brandthrough the impression it makes on us andothers. When given a monetary value, abrand increases its power as a businessdriver and planning tool. Brand value
enables us to measure uctuations in brandinuence and to compare brand strength
relative to the competition.
Identifying a brand’s value is just the rst step,
however. How can we leverage a brand’s valueto achieve important corporate objectives? That’s where we can help.Millward Brown Optimor helps companies tomeasure and understand the ROI from theirbrand strategy and marketing investment.We measure both the short and long-termeffects of marketing activities and link them
to the nancial impact on the business.
Understanding this is vital to secure the
condence of nanciers, so that they provide
the investment necessary to grow the brand. A strong brand can help protect the businessfrom risk, and position it for future growth –the ultimate return on investment.Please accept this report with our
complements and with condence that
the information it contains will broadenyour understanding of leading brands
and suggest possibilities that can benet
your own brands. Feel free to contactme with any questions, or simply to havea conversation about how we can work together to achieve your brand objectives.Sincerely,Joanna SeddonCEO Millward Brown Optimor
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