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BrandZ 2009 Report

BrandZ 2009 Report

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Published by vnd0110

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Published by: vnd0110 on Nov 10, 2009
Copyright:Attribution Non-commercial


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BrnZ Top 100 Most Vlble Globl Brns 2009
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BrnZ Top 100 Most Vlble Globl Brns 2009
Welcome to the orth nnlBrnZ Top 100 Most VlbleGlobl Brns rnking
Let me begin with a brief explanation of what the ranking is about, why its important,and how it can help you and your business. The BrandZ top 100 ranking is an authoritativeranking report about the most valuable brandsin the world. The valuations are based oneconomic and market data and the proprietaryconsumer research from BrandZ – the world’slargest study of consumers and business-to-business users’ brand preferences. The resultis the most comprehensive and authoritativebrand valuation available. As you look through the list of the top 100brands, you’ll see names that you recognize,names that evoke an emotional connection,a respect for technical innovation, or a desirefor cutting-edge design. These responsesto brand draw customers, drive investment,and help assure long-term corporate stability.But like many of the important things in life,a brand is intangible. We know a brandthrough the impression it makes on us andothers. When given a monetary value, abrand increases its power as a businessdriver and planning tool. Brand value
enables us to measure uctuations in brandinuence and to compare brand strength
relative to the competition.
Identifying a brand’s value is just the rst step,
however. How can we leverage a brand’s valueto achieve important corporate objectives? That’s where we can help.Millward Brown Optimor helps companies tomeasure and understand the ROI from theirbrand strategy and marketing investment.We measure both the short and long-termeffects of marketing activities and link them
to the nancial impact on the business.
Understanding this is vital to secure the
condence of nanciers, so that they provide
the investment necessary to grow the brand. A strong brand can help protect the businessfrom risk, and position it for future growth –the ultimate return on investment.Please accept this report with our
complements and with condence that
the information it contains will broadenyour understanding of leading brands
and suggest possibilities that can benet
your own brands. Feel free to contactme with any questions, or simply to havea conversation about how we can work together to achieve your brand objectives.Sincerely,Joanna SeddonCEO Millward Brown Optimor
Designed by Lambie-Nairnwww.lambie-nairn.com
BrnZ Top 100 Most Vlble Globl Brns 2009
Introduction 7Methodology 11Commentary 13The Top 100 15Brand Contribution 23Brand Momentum 25Top 20 Risers 27Newcomers 29Regions
31Sectors 33
 Apparel 33Beer 35Bottled Water 37Cars 39Coffee 41Fast Food 43Financial Institutions 45Gaming Consoles 47Insurance 49Luxury 51Mobile Operators 53Motor Fuel 55Personal Care 57Retail 59Soft Drinks 61Spirits 63 Technology 65
Key Take Outs 67Data Sources 69Directory 71

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