A PROJECT REPORT

ON

THE MEDIA PLANNING OF HIGH-END

PRODUCTS
FOR NIEG IN DELHI REGION
(27th APRIL-30th MAY)

SUBMITTED IN THE PARTIAL COMPLETION OF THE POST

GRADUATE DIPLOMA IN MANAGEMENT
(2008-2010)

SUBMITTED TO SUBMITTED BY
MR. AVNISH SINGH ABHISHEK SINGH
(ASST. VICE PRECIDENT-MKTG) (2008-2010)

Institute of Productivity & Management

Meerut

2
 CERTIFICATE FROM THE ORGANIZATION

This is to certify that the project entitled “The Media Planning of High-End
Products for NIEG in Delhi region” is a piece of work done by Abhishek Singh, a
student of Institute of Productivity & Management (IPM) Meerut, was successfully
conducted at The New Indian Express, New Delhi, Which is a part Express
Publication (Madurai) Ltd., from 27th April 09 to 30th May 09, for the fulfillment of
the course Post Graduate Diploma In Management of IPM, Meerut.

Mr. Avnish Singh

Asst. Vice President (Mktg.)

3
 CERTIFICATE BY THE GUIDE

This is to certify that the project work “The Media Planning of High-End Products
for NIEG in Delhi region” is a piece of work done by Abhishek Singh, student of
Institute of Productivity & Management (IPM) Meerut, under my guidance and
supervision for the partial fulfillment of the course PGDM, Institute of
Productivity & Management (IPM) Meerut.
To the best of my knowledge and belief the thesis embodies the work of the
candidate himself and has been duly completed. Simultaneously, the thesis fulfills
the requirements of the rule and regulations related that the project is up-to the
standard both in respect to the contents and language for being referred to the
examiner.

Signature of the faculty Guide

Name of Faculty Guide

Date: Designation

4
 DECLARATION

I hereby declare that the project report entitled “The Media Planning of High-End
Products for NIEG in Delhi region” is the produce of my sincere effort. This
Summer Internship Project Report is being submitted by me, at Institute of
Productivity & Management (IPM) Meerut, for the Partial fulfillment of the course
PGDM and the report has not been submitted to any other educational institution
for any other course.

Date: Signature

5
 ACKNOWLEDGEMENT

First of all I would like to express my regards and thank to Dr. Asit Mohan
Director, Institute of Productivity & Management (IPM) Meerut. And Mr. Avnish
Singh, Asst. vice President of The New Indian Express, for granting me an
opportunity to do my Summer Internship at The New Indian Express and
simultaneously gain live industrial experience.
Secondly, I would like to extend my expression of gratitude to Mr. Saravjeet sir,
deputy director of IPM, Meerut in this project, who gave us such a tremendous
opportunity to explore our knowledge in a completely different market.
With a deep sense of gratitude and humble submission I would like to express my
heartiest gratefulness to my Faculty Guide Prof. Sham Sharma Department of
Marketing, Institute of Productivity & Management (IPM) Meerut, for guiding me
throughout my Summer Internship Project. I am equally great full to Mr. Avnish
Singh, Asst. Vice President of The New Indian Express, for mentoring me
throughout my report.
I am also obliged Mrs. Gitika Visth and all the staff member of The New Indian
Express, New Delhi. And lastly I give my heartiest thanks to my entire revered
Faculty member and my entire classmate for supporting me throughout my project.

Date: Guide

6
 Table of Contents
ACKNOWLEDGEMENT....................................................................................................6
Table of Contents..................................................................................................................7
EXECUTIVE SUMMARY..................................................................................................8
INTRODUCTION................................................................................................................9
Company Profile.............................................................................................................11
Objectives:..........................................................................................................................14
RESEARCH METHODOLOGY.......................................................................................15
BRANDS SELECTED FOR THE PROJECT....................................................................17
Luxor Parker.......................................................................................................................27
DATABASE COLLECTED...............................................................................................28
DATA ANALYSIS ON THE BASIS OF CATEGORY....................................................42
FINDINGS..........................................................................................................................51
SUGGESTION...................................................................................................................52
.......................................................................................................................................52
LIMITATIONS...................................................................................................................53
CONCLUSION...................................................................................................................54
ABBERIVIATIONS ..........................................................................................................55
BIBLIOGRAPHY...............................................................................................................56
WEBLIOGRAPHY............................................................................................................57
QUESTIONNAIRE............................................................................................................58

7
 EXECUTIVE SUMMARY

A company which has crossed almost 76 years has seen lots of rise and fall during
the epoch of V Naidu, S. Sadanand and Ramnath Goenka who laid the foundation
of Indian Express. They were the successive owners who came one after another
during the first four years of paper’s life. But they were astoundingly similar in
there intentions towards the paper. Each with its own way gave the paper a name
and infused it with a spirit of service, sacrifice.
In the given below project, I had been given “To study the media planning of high-
end products”. No doubt Indian market is rapidly becoming a destination of elite
products and every one has a chance to grow in it. I had taken descriptive study in
it. I had all around 8 categories in which there were all around 21 brands. What I
found was these brands were highly relying on print media for there
advertisements. And in print media there 1st preference was magazines. As they
were of the view that through magazines they can target a particular class of people
who are meant for that product. They were of the view that newspapers and
electronic media are good but they are generic.
As we know that The New Indian Express has a diversified business from its daily
newspaper to vernaculars, supplements and a newly launched regional magazine
“Sakhi”. In my opinion “The New Indian Express” should introduce a national
magazine which would be meant for elite people. This would help them to increase
their market share and will also help them to establish nationally as they are known
for their newspaper daily.

8
 INTRODUCTION
Media
Media in present scenario has occupied an important place covering information on
market and its size, key trends of market, demographic information etc.
Media industry consists of:
• Advertising
 It includes agencies which provide display advertising services too.
• Broadcast & cable TV
 It includes all terrestrial, cable analog TV programming to digital
services
• Publishing
 It consists of books, newspaper and magazines.
• Movies & entertainment market
 It includes both producers and distributors of public entertainment
formats such as movies, music etc.
It would be important to note that in 2001, India had 45971 newspapers including
5364 daily newspapers published in more than 100 languages. The largest no. of
newspapers were published in Hindi (20589) followed by English (7596) and in
many more languages like Marathi, Urdu, Bengali, Gujarati etc.
There are several major publishing groups in India; the most prominent among the
group is the Times of India group, The Indian Express Group, The Hindustan
Times Group, The Hindu Group, The Mathrubhumi Group, Dainik Jagran Group,
Anand Bazar Patrika Group.
India has more than 45 domestic news agencies among them famous are PTI (Press
Trust of India), The Express News Service etc.

9
NEWSPAPERS
With the introduction of radio and television there has been restructuring of
magazines and newspapers in order to survive in this highly competitive world.
Newspapers have a high level of credibility. Newspaper readers also hold high
interest level in the articles they reads. The increased audience’s interest allows
advertisers t o provides a lot copy details in there ads. Many local consumer relay
heavily on newspaper advertising for information about grocery specials and other
special price discounts.
Kinds of Newspaper Advertising:
• Classified Advertising: These are basically referred as want ads.
Classified advertising may be used by national and local advertisers. There
is form of classified advertising known as Classified Display which uses
different type sizes, white space to attract attention and simple illustrations.
• Retail Advertising: As the name suggest these type of advertising are
generally given by retail merchant and other local businessmen. Normally it
is two type-
1) Sales Promotion Advertising
2) Image Advertising
• National Advertising: It is used by manufacturers and producers to support
their products. It is used to intensify coverage in local areas. It is often used
to introduce new products in test marketing in order to assure consumer
recognition and aid in gaining retail distribution.

• Reading Notices: These are the advertisements that are designed to

resemble editorial materials. To prevent reading notices from being
confused with news stories or editorial materials, the word ‘advertisement’
must appear at the top of the notice

10
Company Profile

Type: Daily newspaper

Format: Berliner
Owner: Express Publications (Madurai) Limited
Founded: 1934 in Chennai, Bifurcated from Indian Express and renamed in
1999
Headquarters: Chennai/Madurai, India
Circulation: 281,989 copies (source: ABC January-June, 2008).
Website: www.expressbuzz.com

The New Indian Express is a newspaper with its head office in Chennai in south
India. It was started in 1932 as the Indian express under V. Naidu. In 1991
following the death of the then owner Ramnath Goenka, the Goenka family splits
the Indian Express Group into two separate companies. The northern editions,
headquartered in Mumbai, retained and renamed Indian Express into The Indian
Express title, while the southern edition became
The New Indian Express. The two newspapers
used to share article till early 2008, but they are
now different corporate entities.
Indian Express was started in 1932 at Chennai
by an ayurvedic doctor and Indian national
congress member V. Naidu, publishing from his
“Tamilnadu” press.

11
In 1933, The Indian Express opened its second office in Madurai and launched the
Tamil edition Dinamani. In 1935 it had to face stiff competition from a well
established The Hindu and The Mail.
In 1939 it also bought out Andhra Prabha, another prominent Telugu daily. Later it
gained the name The Three Musketeers for the three dailies. In later years Goenka
started the Mumbai edition with the land mark Express Towers at his office when
the Morning standard was bought by him in 1944. Two years later it became the
Mumbai edition of The Indian Express. The Financial Express was launched in
1961 from Mumbai, Kannada Prabha (Kannada daily) from Bangalore in 1965 and
Bangalore edition of the Telugu daily Anand Prabha and Gujarati dailies Loksatta
and Jansatta in 1952, from Ahmedabad and Baroda.
The Delhi edition was started when the Tej Group’s Indian News Chronicle was
acquired in 1951, which from 1953 became the Delhi edition of Indian Express.
After death of Goenka in 1991, two of the family member split the group into India
Express Mumbai with all the north Indian editions while the southern edition were
grouped as Express Madurai Ltd. with Chennai as headquarter.
The New Indian Express is now published from all major cities in Andhra
Pradesh, Karnataka, Tamilnadu and Kerala besides Orissa including Chennai
Coimbatore, Hyderabad, Bangalore, Kochi and Bhubaneswar. In total, it publishes
from 22 centers in the south.
At present, it is the only national daily which publishes news of far-flung Andaman
and Nicobar islands an everyday basis. The New Indian Express has even a staffer
at Port Blair.
Express Publications (Madurai) Ltd is also the publisher of two vernacular
newspapers. These are Dinamani in Tamil and Kannada Prabha in Kannada. The
Group also publishes the following magazines: Cinema Express (Tamil),
Malayalam Vaarika (Malayalam) and Tamilan Express(Tamil), Sakhi and the
supplements includes Indulge and zeitgeist.

12
Express Network Private Limited is a sister concern of Express Publications
(Madurai) Limited. It has been granted license by Express Publications (Madurai)
Ltd. to use the under mentioned websites registered in its name:
www.expressbuzz.com
BELIEF:
Constant search of truth in public life.
Honesty, Integrity and high standards in Journalism.
Being the voice of people.
VALUES:
Integrity: When all the newspaper seen to loose their desire for aggressive
journalism, we stand unperturbed. EPML is proud to maintain its integrity as a
newspaper with forthright view.

Editorial: Our strongest pillar:

• The quality of Editorial is unparalleled.
• Other than every news we also give critical analysis by experts on the
controversial issues.
• Not afraid to cover controversial agendas that rock the nation.

Point of view: A newspaper put across the information. We at The New Indian
Express aim to imbibe the culture of letting our readers from their point of view.
We help to fine tune their thoughts.

Principles: Despite criticism, we have given unbiased news. People can accuse us
only at being biased in favor of truth.
It’s not a product: Our paper talks about lives of people. We stand beyond the
terminology of product. We belief in the soul of the newspaper.

13
“THE MEDIA PLANNING OF HIGH-END PRODUCTS FOR NIEG”

Objectives:

1. To study about the products those fall under the “High end Product”

category.

2. To study the criteria media selection for “High end Product” category.

3. To study which sub category/ categories of “High end Product” use a

particular type of media.

4. To study the most preferred media class for the Advertisement of

“High end Product”.

14
 RESEARCH METHODOLOGY

Research Design

For this research I have gone through three stages that are-

1. Preliminary research
2. Descriptive research
3. Conclusive stage

In Preliminary stage, I have defined the objective clearly, identify relevant

variables that are related to the objective, bring together these variables; design the
questionnaire according to client profile.

In Descriptive stage, I made a precise investigation for discovering new findings

and gaining deep inside it.

In later stage that is the Conclusive stage, I drew out certain conclusion regarding
the problem.

Here the research design selected is Descriptive research design. Descriptive

research design is applied here because I have already certain information
regarding the topic.

15
This section of the project emphasizes on the procedure used to accomplish the
project. To accomplish the project some data have been collected. The data
collected is basically of two types:

• Primary Data
• Secondary Data
Primary Data
Primary data generally means those raw data or data structures that are collected
“first-hand” and have not any previous meaningful interpretation. For my Summer
Internship Project Report, I have collected such primary data through Personal and
Telephonic interview with Concern person of the organization who is taking care
of the media planning of that product.

Research Design: For this I have conducted structured interview and observation
method because my research topic could be justified through that only.

Sampling Method: For the structured interview I have used Non- Probability,
Convenience sampling method, because my categories were prefixed with high-
end products only.

Sample Size: Total Sample Size is 20

Sample Area: The interview is conducted in those organizations which are from
Delhi/NCR.
Secondary Data:
Any data which have been gathered earlier for some other purpose are Secondary
data for the current purpose. For my Summer Internship Project Report, I have
collected such secondary data from various internet websites, and different
reference books containing related topics.

16
 BRANDS SELECTED FOR THE PROJECT

Type: Privately held company

Founded: 1905 by Hans Wilsdorf and Alfred Davis in London
Headquarters: Geneva, Switzerland
Key people: Bruno Meier (CEO)
Michael Elms (CFO) Industry Watch
Manufacturing: Products Wristwatches, accessories
Revenue: USD $3 billion (2003)
Employees: 6,000 (estimate as of 2005)
Website: www.rolex.com

Type: Member of the LVMH group

Founded: 1860
Headquarters: La Chaux-de-Fonds, Switzerland
Key people: Jean-Christophe Babin, President & CEO
Jack W. Heuer, Honorary President
Industry: Watch manufacturing
Products: Wristwatches, timing devices/systems, fashion
Accessories
Parent: LVMH Moët Hennessy Louis Vuitton S.A.
Website: TAGHeuer.com

17
Morellato
Type: watches Leather Bags, Jewelry
The name Morellato has come to be an emblem of quality, attention to detail, innovation,
style and research in the fashion industry sector of jewellery, watches and leather bags.
Morellato’s high degree of sensitivity to industry changes and its orientation towards
research and innovation are the prime factors that have earned it a leadership role in this
globalmarket.
Seventy-five years of experience are the foundation of its accessible luxury, expertly
mixed with high quality, innovation and attention to details. It is on these key foundations
that Morellato has built its world, fuelling its values and contents with new products and
original, targeted creations.

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Type: Subsidiary of Volkswagen Group
Founded: 1938 Founder Adolf Hitler, Ferdinand Porsche
Headquarter: Wolfsburg, Germany
Area served: Worldwide
Key people: Martin Winterkorn (Chairman of the Board of Management)
Industry: Automotive industry
Products: mainstream Cars
Website: Volkswagen.com and VW.com

Type: Aktiengesellschaft (FWB: BMW)

Founded: 1916
Headquarters: Munich, Germany
Key people: Norbert Reithofer
(CEO and Chairman of Board of Management)
Industry: Automotive industry
Products: Automobiles, motorcycles, bicycles
Revenue: €56.02 billion (2007)
Employees: 107,500 (2007)
Divisions: BMW Motorrad
Subsidiaries: Rolls-Royce Motor Cars
Website: bmw.com

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Type: Subsidiary of Ford Motor Company
Founded: 1927 by SKF Assar Gabrielsson
And Gustav Larson
Headquarters: Gothenburg, Sweden
Key people: Stephen O'Dell, MD (CEO)
Industry: Automotive
Products: Automobiles, Engines
Revenue: US$17.859 billion (2007)
Employees: 24,384 (2007)
Parent: Ford Motor Company
Website: VolvoCars.com

Type: Private company, subsidiary of Volkswagen Group

Founded: Zwickau, Germany 1909
Founder(s): August Horch
Headquarters: Ingolstadt, Germany
Area served: Worldwide
Key people: Rupert Stadler Chairman of the Board of Management,
Martin Winterkorn Chairman of the Supervisory Board (Volkswagen )
Industry: Automotive industry
Products: Automobiles, Engines
Revenue: € 33.617 billion (2007)
Employees: 53,347 (2007)
Website: Audi.com

20
Type: Public
Founded: 1937
Founder: Kiichiro Toyoda
Headquarters: Aichi, Nagoya Tokyo, Japan
Key people: Kiichiro Toyoda (Founder),
Shoichiro Toyoda (Honorary Chairman)
Industry: Automotive Robotics Financial services, Biotechnology
Products: Economy/mainstream/luxury vehicles
Revenue: USD $203.26 billion (2009)
Employees: 316,121
Website: Toyota Worldwide

Rolls Royce
Rolls-Royce Motor Cars Limited manufactures and distributes luxury cars and
automobiles. The company markets its products under the brand name Rolls-Royce
Phantom. Rolls-Royce Motor is based in Chichester, United Kingdom. The company
operates as a subsidiary of BMW Group

Headquarters Portsmouth, United Kingdom

Industry Automotive
Type Public Company
Status Operating Subsidiary
Company Size 1001-5000 employees

Website http://www.rolls-roycemot...

21
Type: Private
Founded: 1964
Headquarters: Framingham, Massachusetts
Key people: Amar Bose Chairman, Founder
Industry: Consumer electronics
Products: Loudspeakers, Headphones, Audio equipment, Car audio
Revenue: $2 billion (2006)
Website: www.bose.com

Type: Public
Founded: 1947
Headquarters: Seoul, South Korea
Key people: Koo Bon-Moo, CEO
Industry: Conglomerate
Revenue: $104.3 billion
(115 Trillion KRW, 1 USD = 1102.6 KRW)(2008)
Employees: 177,000 (2008)
Website: www.lg.co

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Type: Public
Founded: 1946
Founder: Masaru Ibuka, Akio Morita
Headquarters: Minato, Tokyo, Japan
Area served: Worldwide
Key people: Sir Howard Stringer (Chairman CEO & President)
Industry: Consumer electronics
Products: Entertainment Products Consumer & professional electronic equipments
Communication & information-related equipments, Semiconductor,
Electronic devices & components, Battery, Chemicals, Motion picture &
Television programs, Music, Video game
Services: Financial services, Internet service
Revenue: ¥ 7.730 trillion
Employees: 180,500 (March 2008)
Website: sony.net

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Type: Division of holding company (LVMH)
Founded: 1854
Founder: Louis Vuitton
Headquarters: Paris, France
Key people: Louis Vuitton, Founder
Industry: Retail
Products: Luxury goods
Employees: 13,700 (2007)
Parent: LVMH
Website: www.louisvuitton.com

Type: Public
Founded: Basingstoke, United Kingdom (1856)
Headquarters: London, United Kingdom
Key people: John Peace, (Chairman)
Angela Ahrendts, (CEO)
Industry: Fashion
Products: Clothing, Accessories, Perfumes
Revenue: £995.4 million (2008)
Website: www.burberry.com

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Type: Subsidiary of PPR
Founded: 1921
Headquarters: Florence, Italy
Key people: Guccio Gucci, Founder
Patrizio di Marco, President & CEO,
Industry: Consumer Goods
Products: Textile - Apparel clothing, Hand bags, shoes, Watches, Sun glasses
Revenue: 8.2 billion €
Parent: PPR
Website: www.gucci.com

Type: Société Anonyme (S.A.)

Founded: December 16, 1946
Founder: Christian Dior
Headquarters: Paris, France
Number of locations: 160 boutiques globally (estimate)
Area served: Worldwide high-end shopping districts
Key people: Bernard Arnault, Chairman of the Board
Industry: High fashion retail
Products: Luxury goods
Revenue: €17.933 billion (2008)
Employees: 67,821 (2008)
Divisions: Christian Dior Parfums (Est. 1947)
Christian Dior Cosmetics (Est. 1969)
Dior Homme (Est.1970)

25
Type: Public (AG, FWB: ADS)
Founded: 1924 (registered in 1949)
Founder: Adolf Dassler
Headquarters: Herzogenaurach, Germany
Key people: Herbert Hainer (CEO),
Industry: Designing and Manufacturing
Products: Footwear, Sportswear, Sports equipment and Toiletries
Revenue: €10.799 billion (2008)
Employees: 38,980 (2008)
Website: www.adidas-group.com

Type: Private
Founded: 1933 in France
Headquarters: Paris, France
Distribution: Troyes
Industry: Retail
Products: Apparel, Shoes, Perfumes, bags
Website: www.lacoste.com

26
Type: Gesellschaft mit beschränkter Haftung
Founded: 1906
Founder: Claus-Johannes Voss, Alfred Nehemias and August Eberstein
Headquarters: Hamburg, Germany
Number of locations: 360 Boutiques (2008)
Industry: Luxury goods
Products: Pens, Leather, Watches, Jewellery
Parent: Richemont
Website: Montblanc.com

Luxor Parker

27
 DATABASE COLLECTED

CATEGORY: BAGS
Companies having its corporate office in Delhi

Brand: Louis Vuitton Malletier

Corporate office: 10/48, Malcha Marg,

Diplomat enclave chanakyapuri New Delhi
Office no: 011-41646457
Concerned person: Pooja Choudhry (MC Manager)
Contact no: 09810424913
Advertising Agency: Zenith optimedia

Medium used for advertising: Print media (magazines, Newspapers)

Media Used:
Magazines Oops, GQ, The Quarterly, Beyond Luxury, Hello, Wedding
Affair, M
News paper Statesman, TOI
TV
Digital Web ads (e.g. eluxury.com)

Brand: Lacoste

Corporate office: 408, 4th Signature Tower, B

Gurgaon Haryana
Concerned Person: Mr. Diwakar Joshi
Ph no: 0124-4082535

Media Used:
Magazines Hello, MW. The man, G.Q
News paper TOI, Mail
TV Music channels
Digital

28
Brand: Morellato
Concerned Person: Mr. George
Corporate office: 8, C- Wing, Laxmi Towers,
2nd Floor, Bandra Kurla Complex,
Mumbai- 400051
Ph no: 022-42144100
Media Used:
Magazines Outlook, G, Femina
News paper TOI, HT
TV
Digital

Companies having its corporate office out of Delhi

Brand: Gucci
Corporate address: Metro down
4th floor, metro tower
Marine line, Mumbai
Ph no: 022-66181000
Contact Person: Miss Saazam
Media Used:
Magazines Femina, Verve, GQ, Cosmopolitan, Beyond Luxury,
News paper
TV
Digital

CATEGORY: SHOES
Companies having its corporate office in Delhi

29
Brand: Adidas

Sub Categories: Sportswear, Sports equipment and Toiletries

Corporate office: Sector 32, plot no: 93,

Institutional area Gurgaon Haryana
Office no: 9910489873
Concerned person: Mr. Damyant Singh
Ph no: 124-4567100
Ad agency: TBWA
Millenium Plaza, Ground floor, Tower B,
Sushant Lok-1, sector 27, Gurgaon, New Delhi 122002
Ph no: 0124-4326666

Media Used:
Magazines Maxim, FNL, MW, Sportstar,
News paper
TV Sports channel
Digital Own Website

Brand: Lacoste

Sub Categories: Apparel, Perfumes, bags

Corporate office: 408, 4th Signature Tower, B
Gurgaon Haryana
Concerned Person: Mr. Diwakar Joshi
Ph no: 0124-4082535

Media Used:
Magazines Hello, MW. The man, G.Q
News paper TOI, Mail
TV Music channels
Digital

30
Brand: Gucci
Sub Categories: Textile - Apparel clothing, Hand bags, shoes, Sun glasses
Corporate address: Metro down
4th floor, metro tower
Marine line, Mumbai
Ph no: 022-66181000
Contact Person: Miss Saazam
Media Used:
Magazines Femina, Verve, GQ, Cosmopolitan, Beyond Luxury,
News paper
TV
Digital

31
 CATEGORY: MUSIC SYSTEM
Companies having its corporate office in Delhi

Brand: LG

Sub Categories: TV, Laptops, Home Theater,

Corporate office: LG Electronics India Pvt. Ltd.
Plot no.-51, Surajpur, Kasna road,
Greater Noida- 201306,
Corporate office no: 2560900
Regional office no- 26991412/11/13
Contact Person: Mr. Shiv Shankar
Ad Agency: BBH Mumbai
Level 2 Kalpatru Synergy
Opposite Grand Hyatt, Santacruz (East)
Mumbai, 400055 India
Ph no: 022-39929000
Outdoor Advertising: Aaren Initiative (Outdoor Advertising Pvt. Ltd.)
10th floor tower A
Signature tower 1 NH.8 Gurgaon-122001
Ph no: 0124-2582311/3
Media Used:
Magazines Business world, Blender, India Today
News paper Times of India, HT
TV Lifestyle channels
Digital

Brand: Bose Corporation

Sub Categories: Loudspeakers, Headphones, Car audio

Corporate office: Sriram Bharti kala Kendra
1, Copernicus marg, New Delhi
Concerned person: Nandita Sood (MC)
Ad agency: JWT
Sr VP and managing partner: Rohit Ohri
VP & executive Creative Director: Arundhati Bhattacharya
Enkay Centre Block A, Vanijya Nikunj Commercial Complex,
Udyog Vihar, phase V, Gurgaon – 0124-4198200
Media Used:
Magazines Blender, GQ, Business world, Business Today,
News paper
TV

32
 Digital
Brand: Sony Corporation

Sub Categories: Entertainment Products Consumer & professional electronic

Equipments, Communication & information-related equipments,
Semiconductor, Electronic devices & components, Battery,
Chemicals, Motion picture & Television programs, Music,
Video game.
Corporate office: A, 31 Mohan Corp.
Industrial estate Mathura road
New Delhi-1100044
Ph no: 011-66006600
Concerned person: Roma Gautam (head of MC division)
Ad Agency: R.K Swamy
17,1st Floor, Fir Pusa Road,
Karol Bagh, New Delhi
Ph. - 011 25719979
Media Used:
Magazines M, Blender, Business world, Business Today
News paper TOI, HT
TV Star Plus, Sony, MTV
Digital Own Website

33
 CATEGORY: WRIST WATCHES
Companies having its corporate office in Delhi

Brand: TAG Heuer

Sub Categories: fashion accessories
Corporate office: Taj Place hotel, SP. Marg,
Diplomat enclave, New Delhi
Ph: 011-66326331, 26114789-93
Concerned person: Neha Chandra (Asst. Marketing Manager)
Office no: 011-66326331
Ad Agency: ZenithOptimedia,
10th Floor, Vatika Towers
Tower B, Sector 54, Gurgaon, Haryana -122002
Tel: 01 124 419 5100
Media Used:
Magazines The Quarterly, SensationZ 4u, Oomph, Outlook, Watch world
News paper TOI, Economic Times, Mail Today
TV Sports Channel: Espn, ten sports, Star Sports
Digital Own website

Companies having its corporate office out of Delhi

Brand: Gucci
Sub Categories: Textile - Apparel clothing
Corporate address: Metro down
4th floor, metro tower
Marine line, Mumbai
Ph no: 022-66181000
Contact Person: Miss Saazam
Media Used:
Magazines Femina, Verve, GQ, Cosmopolitan, Beyond Luxury,
News paper
TV
Digital

34
Brand: Rolex
Corporate office: The Rolex Watch Company Pvt. Ltd
N M Wadia Building, 1st floor
123 Mahatma Gandhi Road
Mumbai 400023
Ph no: 022-66253600
Concern Person: Aarti Punjabi
Ad agency: JWT
Enkay Centre Block A,
Vanijya Nikunj Commercial Complex,
Udyog Vihar, phase V, Gurgaon – 0124-4198200
Media Used:
Magazines India Today, Cosmopolitan, Watch World, Beyond Luxury,
Outlook,
News paper Business standard, Mint
TV
Digital

Brand: Morellato
Concerned Person: Mr. George
Ph no: 022-42144100
Corporate office: 8, C- Wing, Laxmi Towers,
2nd Floor, Bandra Kurla Complex,
Mumbai- 400051
Advertising itself

Media Used:
Magazines Outlook, G, Femina
News paper TOI, HT
TV
Digital

35
 CATEGORY: AUTOMOBILES
Companies having its corporate office in Delhi

Brand: Bayerische Motoren Werke (BMW)

Sub Categories: Motorcycles

Corporate office: BMW India Pvt.Ltd., Building 8, tower B,
7th floor DLF Phase-2
Gurgaon, Haryana, Ph no- 0124 4566600
Concerned person: Sulakshna pathak (Mktg G.M.)
E-mail.-sulakshana.pathak@bmw.in

Ad Agency: Carat
465, udyog vihar, phase V, Gurgaon, Haryana
Ph.: 0124-4633111
Website: www.carat.com

Media Used:
Magazines Automotive Product Finder, Auto Car, Auto Wheel, Maxim
News paper Economic Times, TOI, Mail Today
TV
Digital

Brand: Volvo Car Corporation

Sub Categories: Engines

Corporate Office: Volvo Car India
Tower-A, Ground floor
Unitech Cyber Park
Green wood city
Sector 39- Gurgaon 12001
Ph no: 0124-6743100
Concern Person: Sudip Narayan

Media Used:
Magazines Automotive Product Finder, Auto Car, Auto Wheel, Maxim
News paper
TV
Digital

36
Brand: Rolls Royce
Corporate office: Rolls-Royce Motor Cars New Delhi
Shangri La Hotel
19, Ashoka Road
New Delhi 110 001
Office no: 011-43505888
Concerned person: Pankaj Sharma
Print ad from Delhi: Sanjay Thapar
President,
Ogilvy & Mather
New Delhi
Phone: 0124-476 0760
Email: sanjay.thapar@ogilvy.com
Website: www.ogilvy.com

Media Used:
Magazines Business Today, Business India, Automotive Product Finder,
The Quarterly, Outlook, GQ
News paper Economic Times,
TV
Digital

Companies having its corporate office out of Delhi

Brand: Volkswagen Automobile Company

Contact address: Volkswagen Group Sales India Pvt. Ltd.

3 Avenue Level No 4
Maker Maxcity
Bandra Kurla Complex
Bandra E, Mumbai
Ph no: 022-40547200, 40700247, 40700248
Agency: Crispin Porter + Bogusky
Media Used:
Magazines Automotive Product Finder, Business World, Auto Car,
Auto wheel
News paper Business news
TV
Digital

Brand: Audi

37
Sub Categories: Engines
Contact address: Volkswagen Group Sales India Pvt. Ltd.
3 Avenue Level No 3
Maker Maxcity
Bandra Kurla Complex
Bandra E, Mumbai
Ph no: 022-40547200, 40700247, 40700248
Concerned person: Aruna Verma…Gurgaon
Office no: 0124-24510200, 9650000006
Concerned person: Mr. Somya (Mkt. manager) Delhi
Mobile no: 09717791165
Ad Agency: BBH Mumbai
Level 2 Kalpatru Synergy
Opposite Grand Hyatt, Santacruz (East)
Mumbai, 400055 India
Ph no: 022-39929000
Media Used:
Magazines Business Today, Business India, Automotive Product Finder,
The Quarterly, Outlook, GQ
News paper ET, Business standard
TV Entertainment channels
Digital

Brand: Toyota Motor Corporation

Corporate office: Bangalore
Ph no: 080-66553300
Galaxy Toyota (Delhi showroom)
Ph no: 4187-7777
Concerned Person: Mr. Hitesh
Ad agency: Fortell communication
Address: 2nd Floor, 4561/16, Ansari Road, New DaryaGanj
City: Delhi
Pin code: 110002
State: Delhi
Ph no: 0981012826, 011 - 23281485/23256263/9810128261
Media Used:
Magazines Business Today, Business India, Automotive Product Finder,
The Quarterly, Outlook, GQ, India Today
News paper TOI, HT
TV
Digital

38
 CATEGORY: PENS
Companies having its corporate office in Delhi

Brand: Luxor parker

Corporate office: 5, PH-3, Okhla Industrial Area,

Delhi – 110020

PH: 011-26827214, 26846106, 41613540, 41613541

Concern Person: D K Jain

Agency: Lowe & Partners

Express towers, 15th floor Nariman point Mumbai
Ph. - 022-56361577
Through TV channels like Sony, Aaj Tak, Set Max, HBO, MTV, CNBC, NDTV 24x7
and amongst regional channels
Media Used:
Magazines Wedding Affair, Business world , Business Today, The
Economists
News paper Economic Times, Business Standard, Mint,
TV
Digital

Companies having its corporate office out of Delhi

Mont Blanc International

Categories: Pens, Leather, Watches, Jewellery
Showroom Address: Mont Boutique
Delhi, Ph no: 23023256, 23023035
Outdoor Advertising: Aaren Initiative (Outdoor Advertising Pvt. Ltd.)
10th floor tower A
Signature tower 1 NH.8 Gurgaon, 122001
Ph no: 0124-2582311/3
Media Planning done from Germany

Media Used:
Magazines Business world , Business India, The Economists, Outlook
News paper Economic Times, Business Standard, Mint

39
 TV
CATEGORY: SUNGLASSES
Companies having its corporate office out of Delhi
Brand: Gucci
Sub Categories: Textile - Apparel clothing
Corporate address: Metro down
4th floor, metro tower
Marine line, Mumbai
Ph no: 022-66181000
Contact Person: Miss Saazam
Media Used:
Magazines Femina, Verve, GQ, Cosmopolitan, Beyond Luxury,
News paper
TV
Digital

CATEGORY: PERFUMES
Companies having its corporate office out of Delhi

Brand: Burberry Group

Sub Categories: Clothing, Accessories

Store address: 241/2 1st floor
Emporio mall DLF,
4, Nelson Mandela Marg,
Vasant Kunj,
New Delhi – 110070
Concerned person: Meera Kaur (store manager in Delhi)
Office no: 011-46529850
Concerned person: Ganesh Srivat (marketing)
(Who takes care of all India marketing)
Email address: ganesh@blueprintretail.co.in
Advertising planning is done from London

Media Used:
Magazines M, Cosmopolitan, GQ, MW, M
News paper

40
 TV
Brand: Christian Dior
Sub Categories: Luxury goods
Concerned person: Kalyani Chawla
0120-3066025/6
Noida
Store address: Christian Dior Boutique
Emporio mall DLF,
4, Nelson Mandela Marg,
Vasant Kunj,
New Delhi – 110070
Media planning is not done from Delhi

Media Used:
Magazines Femina, Fashion, Hello, GQ, Red, The Quarterly,
News paper
TV
Digital

41
 DATA ANALYSIS ON THE BASIS OF CATEGORY

CATEGORY: BAGS

Brand:
• Louis Vuitton Malletier
• Lacoste
• Morellato
• Gucci

CATEG O RY : BAG S

TV O ther
3% 4%
New s paper
21%

Magazines
72%

Magaz ines New s paper TV Other

42
 CATEGORY: SHOES

Brand:
• Adidas
• Lacoste
• Gucci

C A T E G O R Y : S H O ES

TV 1 0 % O th e r 4 %

N ew s paper 11%

M a g a zin e s 7 5 %

Ma g a z in e s Ne w s p a p e rTV O th e r

43
 CATEGORY: MUSIC SYSTEM
Brand:
• LG
• Bose Corporation
• Sony Corporation

CATEG O RY :M USIC SY STEM

Other
7%
TV
17%

Magaz ines
New s paper
60%
16%

Magaz ines New s paper TV Other

44
 CATEGORY: WRIST WATCHES
Brand:
• TAG Heuer
• Gucci
• Rolex
• Morellato

CATEGORY: WRIST WATCHES

Other
TV
3%
11%

News paper
21%

Magazines
65%

Magazines News paper TV Other

45
 CATEGORY: SUNGLASSES
Brand:
• Gucci

CATEGORY: SUNGLASSES

TV Other
News paper 5% 2%
10%

Magazines
83%

Magazines News paper TV Other

46
 CATEGORY: PENS
Brand:
• Luxor parker
• Mont Blanc International

CATEGORY: PENS

TV Other
5% 3%

News paper
30%

Magazines
62%

Magazines News paper TV Other

47
 CATEGORY: AUTOMOBILES

Brand:
• Bayerische Motoren Werke (BMW)
• Volvo Car Corporation
• Rolls Royce
• Volkswagen Automobile Company
• Audi
• Toyota Motor Corporation

48
 CATEGORY: PERFUMES
Brand:
• Burberry Group
• Christian Dior

49
 Preferred media class for High-End Products
(Brand-wise in terms of percentage)

Digital /
Brands Magazines News Paper TV
Others

Louis Vuitton Malletier 72% 19% 9%

Lacoste 60% 28% 12%
Morellato 60% 40%
Gucci 90% 10%
Adidas 70% 25% 5%
LG 50% 30% 20%
Bose Corporation 90%
10%
Sony Corporation 40% 20% 30% 10%
TAG Heuer 40% 25% 25% 10%
Rolex 70% 20% 10%
Bayerische Motoren
55% 40% 5%
Werke (BMW)
Volvo Car Corporation 90% 10%
Rolls Royce 70% 30%
Volkswagen Automobile
80% 20%
Company
Audi 65% 25% 10%
Toyota Motor
60% 25% 15%
Corporation
Luxor parker 65% 30% 5%
Mont Blanc
60% 40%
International
Burberry Group 100%
Christian Dior 94% 6%

50
 FINDINGS

As per my survey we came to my finding that the luxurious brands we had chosen
generally prefer print media for their advertisements.

 In print media they generally choose magazines and news paper for there
advertisements but they give more stress on magazines. As they think that
magazines are the better way for targeting a particular class of people.

 These magazines are selected as on the basis of the type/nature of the

product

Such as:
 High-end automobiles companies are mostly giving there advertisements in
Automotive magazines and business magazines. If we talk of there second
preference they would like to give there advertisements in Business
Newspapers.

 High-end Perfumes, Bags and sunglasses wants to give their advertisements

in Lifestyle and woman specific magazines as they know that through these
magazines they can better target there audience.

 High-end Music systems prefer electronic, business magazines and

newspapers for there advertisements. In electronic media they prefer
entertainment, music and Lifestyle channels for there advertisements.

 If we talk of the high-end pens category I found that they prefer business
magazines and newspapers for there advertisements

 In case of high end shoes category, they prefer sports magazines, sports
channel and men’s lifestyle magazines for there advertisements. They are
also giving there advertisements in digital media also.

 Though companies producing high-end products believe that if the product

is being launched for the first time, it should be advertised through English
newspapers.

51
 SUGGESTION

From my project research I came to the conclusion that high-end products are

generally relying on print media for their advertisement. In print media they are

highly relying on national magazines for there advertisements which are meant for

elite class and there next preference goes to newspapers especially business

newspapers.

The New Indian Express is already running four magazines so called Cinema

Express (Tamil), Malayalam Vaarika (Malayalam) and Tamilan Express (Tamil),

Sakhi which are regional. Therefore in my opinion “The New Indian Express”

should go for national magazines which would represent elite class depending

upon the growth of market in that category.

52
 LIMITATIONS

 Limitations of time: The research is done on the period of 30 days which

was constraint in my research because getting an appointment from the
corporate clients was difficult during the day hours.

 Limitation of accuracy: There is a chance of bias results as I had a

project to make a database for the media planning of high-end products
from the corporate clients. There was a problem in it as the clients were not
having much time to contact with me.

 As media planning is a part of their advertisement strategy so they were not

comfortable in giving information about that.

 As the research was done on individual basis and I had to cover whole
Delhi-NCR region so finance was also constraint in the research process.

53
 CONCLUSION

The New Indian Express is one of the famous brand names in print media sector in
southern region. It has a diversified business in print media.
As per my project I came to the conclusion that high-end products give more focus
on print media for their advertisements. I can say that newspapers and magazines
have a lot of opportunity to grow in this field. It was also found that these products
were mostly giving their advertisements in English newspapers and magazines.
As far as newspaper is concerned it is the most effective method of making the
consumers aware about the brand because it is targeting mass people.
Placing an advertisement is a quick process which may take only a few hours from
conception to realization. Newspapers are also regarded as the cost effective mode
of advertisement.
So here NIE group have great opportunity to nurture itself in the field of
advertisement as it includes newspapers and magazines in different languages.

54
 ABBERIVIATIONS

• NIE: New Indian Express

• PTI: Press Trust of India

• EPML: Express Publication (Madurai) Ltd.

• IPM: Institute of Planning & Management

• PGDM: Post Graduate Diploma In Management

55
 BIBLIOGRAPHY

• Marketing management (12th Edition) – by Phillip Kotler

• Research Methodology- by C.R. Kothari
• Libraries:
o India International centre
o Indian Book House
o Delhi Public Library
o H P M Library
o American Centre

56
 WEBLIOGRAPHY
www.google.com
www.afaqs.com
www.audi.in
www.roycemotorcarsnewdelhi.com
www.volkswagen.co.in
www.volvocars.com/in
www.toyotabharat.com
www.bmw.in
www.louisvuitton.com
www.burberry.com
www.lacoste.com
www.gucci.com
www.dior.com
www.montblanc.com
www.luxorparker.com
www.cross.com
www.adidas.com/in/, www.adidas-group.com
www.tagheuer.com
www.rolex.com
www.bose.com
www.lg.com
www.sony.net
www.wikepedia.com

57
 QUESTIONNAIRE

1. Organization Name…………………………………………………….
2. Concerned person………………………………………………………
3. Address………………………………………………………………….
…………………………………...............................................................
………………………………………………………………………...…
…………………………………………………………………………..
4. Category………………………………………………………………..
5. Product origin………………………………………………………….
6. Ad Agency……………………………………………………………...
Address………………………………………………………………...
………………………………………………………………………….
7. Target audience………………………………………………………..
8. Type of media: - 1. Magazines…... 2. News paper…..
3. TV…….. 4. Others…….
Print Electronic
Type Magazines News paper Outdoor Digital TV/Radio
Advertising
1.

2.

3.

4.

5.

9. Reason behind selecting that particular media

…………………………………………………………………………………
…………………………………………………………………………………
…………

58