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Compartive Study on Pepsi & Coke

Compartive Study on Pepsi & Coke

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Published by Abhishek Singh

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Published by: Abhishek Singh on Nov 10, 2009
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08/05/2013

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WINTER TRAINING PROJECTOnCONSUMER PERCEPTION TO WORDS PEPSI ANDCOKE’S BEVERAGESInMeerut
 Submitted to:submitted by:Mr. V.S.Solanki sirAbhisheSinghIPM, Meerut2
nd
semesterPGDM 2008-2010Institute of Productivity & Management
 
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ACKNOWLEDEMENT
 
It is indeed a great pleasure and privilege for me to present
“CONSUMER PERCEPTION TO WORDS PEPSI AND COKE’S BEVERAGES”
 
in Meerut inyear 2006 - 2008
.I take immense pleasure in thanking to
Mr. V S Solanki Sir & Mr. Susant Mittal Sir
for giving me an opportunity to do this project and for their valuable suggestion and guidance.It is pleasure to thank 
Mr. Parmindar Sir
for allowing me to use the lab at odd hours inthe night.I also wish to thank library madam for allowing me to use the library and for helpingcolleting books and magazines. I also extend my thanks to all those who directly or indirectly involved in my project completion.At last I would like to thanks once again to our faculty
Mr. V S Solanki
 
Sir
whose sinceresupport has enable me at each and every step and his experience always give me the rightdirection to achieve my goal.
 
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CONTENT
DECLARATION .................................................................................................................................................................5GUIDE CERTIFICATE ....................................................................................................................................................6INTODUCTION ..................................................................................................................................................................7CONTROVERSY ON PRESENCE OF PESTICIDES ...................................................................................................9ABOUT MEERUT ............................................................................................................................................................10RESEARCH OBJECTIVES .............................................................................................................................................11METHODOLOGY ............................................................................................................................................................12SOURCE OF COLLECTION OF DATA .......................................................................................................................13ASSUMPTIONS ................................................................................................................................................................13REPRESENTATION OF DATA THROUGH CHART ..........................................................................................14RATIO OF MALE & FEMALE RESPONDANT ..........................................................................................................14PRODUCT DETAIL .........................................................................................................................................................16MARKET SHARE OF PEPSI & COKE’S BEVERAGES ...........................................................................................17OVERALL SHARE OF THE PRODUCTS ....................................................................................................................20BRAND LOYALTY ..........................................................................................................................................................23RESEARCH FINDINGS ..................................................................................................................................................27LIMITATIONS ..................................................................................................................................................................29CONCLUSION ..................................................................................................................................................................30ALSO THE OUTCOME THAT CAME OUT FROM THIS RESEARCH WORK IS THAT IN CITY MEERUTCOKE IS THE MARKET LEADER WITH 54% MARKET SHARE. PEPSI IS HAVING ONLY 46%MARKET SHARE. I COME TO KNOW THAT PEPSI IS THE LEADING BRAND OF PEPSI CO. WITH 29%MARKET SHARE OF ITS TOTAL MARKET SHARE AND THUMS UP IS THE LEADING BRAND OFCOKE WITH 28% MARKET SHARE OF ITSELF.....................................................................................................30THROUGH THIS RESEARCH I ALSO COME TO KNOW THAT YOUNG GENERATION IS THEPOTENTIAL MARKET FOR BEVERAGE INDUSTRY, TASTE IS THE 1ST PREFERENCE TO CHOOSINGTHE PRODUCT AND ONE MORE IMPORTANT FACTOR THAT BELOW 12 YEARS AND ABOVE TO50YEARS PEOPLE LIKE THE SOFT DRINKS WHILE PEOPLE BETWEEN 12- 30 YEAR PREFER COLADRINKS AND REST PEOPLE WHO COMES IN BETWEEN 30 -50 YEAR HAVE COMMON..............................................................................................................................................................................................30BIBLIOGRAPHY ..............................................................................................................................................................31QUESTIONNAIRE .....................................................................................................................................................31
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waw such a nice project i like it
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its vry helpfull for my project.... thank u...:)
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