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Value Chain Analysis of Toyota Co.

Value Chain Analysis of Toyota Co.



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Published by: ehsan76 on Nov 11, 2009
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TOYOTA Indus motor co.
-: INTRODUCTION :-VISION AND MISSION:"IMC’s Vision is to be the most respected and successful enterprise, delighting customerswith a wide range of products and solutions in the automobile industry with the best people and the best technology".
The most respected.
The most successful.
Delighting customers.
Wide range of products.
The best people.
The best technology.Mission of Toyota is to provide safe & sound journey. Toyota is developing various newtechnologies from the perspective of energy saving and diversifying energy sources.Environment has been first and most important issue in priorities of Toyota and workingtoward creating a prosperous society and clean world.HISTORY:Indus Motor Company (IMC) is a joint venture between theHouse of Habib,Toyota  Motor Corporation Japan (TMC), andToyota Tsusho Corporation Japan (TTC)for  assembling, progressive manufacturing and marketing of Toyota vehicles in Pakistansince July 01, 1990. IMC is engaged in sole distributorship of Toyota andDaihatsu Motor  Company Ltd. vehicles in Pakistan through its dealership network.The company was incorporated in Pakistan as a public limited company in December 1989 and started commercial production in May 1993. The shares of company are quotedon the stock exchanges of Pakistan. Toyota Motor Corporation and Toyota TsushoCorporation have 25 % stake in the company equity. The majority shareholder is theHouse of Habib. IMC's production facilities are located at Port Bin Qasim IndustrialZone near Karachi in an area measuring over 105 acres.Indus Motor company's plant isthe only manufacturing site in the world where both Toyota and Daihatsu brands are being manufactured.
Heavy investment was made to build its production facilities based on state of arttechnologies. To ensure highest level of productivity world-renowned Toyota ProductionSystems are implemented.IMC's Product line includes 6 variants of the newly introduced Toyota Corolla, ToyotaHilux Single Cabin 4x2 and 4 versions of Daihatsu Cuore. We also have a wide range of imported vehicles.MANAGEMENT TEAM:
Ali S. HabibChairmanK HyodoVice Chairman Parvez GhiasChief Executive OfficerINFORMATION TECHNOLOGYMr. Adnan QaziChief Information OfficerFINANCEMuhammad FaisalChief Financial OfficerMustafa Hasan LakhaniCompany SecretaryHUMAN RESOURCEMr. Salim AzharDirectorLOGISTICS, ADMINISTRATION & COMMERCIALMr. Salim AzharDirector
MANUFACTURINGMr. Y. TsubakiDirector SALES & MARKETINGMr. Raza AnsariDirector INTERNAL AUDITMr. Ahson TariqChief of Internal Audit
The value chain is a systematic approach to examining the development of competitiveadvantage. It was created by M. E. Porter in his book, Competitive Advantage (1980).The chain consists of a series of activities that create and build value. They culminate inthe total value delivered by an organization. The 'margin' depicted in the diagram is thesame as added value. The organization is split into 'primary activities' and 'supportactivities.'
Primary Activities
Inbound Logistics:Here goods are received from a company's suppliers. They are stored until they areneeded on the production/assembly line. Goods are moved around the organization.Toyota motors purchase their raw material from all around the world. In order tomaximize their availability of raw material Toyota motors maintain good relationshipwith their suppliers. Toyota use JIT (Just In Time) approach for handling of raw material.

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