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Communication Theory

Communication Theory

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Published by vikaseinstein

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Published by: vikaseinstein on Nov 11, 2009
Copyright:Attribution Non-commercial

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09/30/2013

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CC
OMMUNICATIONOMMUNICATION
TT
HEORYHEORY
by Wikibooks contributors
From
,
the open-content textbooks collection
 
© Copyright 2004–2006, Wikibooks contributors. This book is published by Wikibooks contributors.Permission is granted to copy, distribute and/or modify this document under the terms of the GNU FreeDocumentation License, Version 1.2 or any later version published by the Free Software Foundation; with noInvariant Sections, no Front-Cover Texts, and no Back-Cover Texts. A copy of the license is included in thesection entitled "GNU Free Documentation License".Image licenses are listed in the section entitled "Image Credits."Quotations: All rights reserved to their respetive authors.Principal authors:Halavais(C) ·Joe Petrick (C) ·Ashley Anker (C) ·Carolyn Hurley(C) ·Albertin(C) · Derek  (C) ·Kyounghee(C) · Youling Liu (C) ·Ryankozey(C)  The current version of this Wikibook may be found at:http://en.wikibooks.org/wiki/Communication_Theory
 
Contents
What is Communication?......................................................................................................................6
P
ERSPECTIVES
 
ON
T
HEORY
.......................................................................................................7
Introduction...........................................................................................................................................7
T
HEORIES
& A
PPROACHES
 
TO
C
OMMUNICATION
........................................................................11
Uncertainty Reduction.........................................................................................................................11Propaganda and the Public..................................................................................................................23Uses and Gratifications.......................................................................................................................34The Frankfurt School...........................................................................................................................42Semiotics and Myth.............................................................................................................................50Orality and Literacy.............................................................................................................................61Diffusion of Innovations.....................................................................................................................70Sociological Systems...........................................................................................................................76 Network Society..................................................................................................................................83
A
BOUT
 
THE
 
BOOK 
.................................................................................................................89
History & Document Notes.................................................................................................................89Authors & Image Credits....................................................................................................................90References...........................................................................................................................................91GNU Free Documentation License...................................................................................................114

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