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The Synergy SEO Schema (SM)
The Synergy SEO Schema (SM) is a new development in SEO method. It is anSEO system that combines the power of multiple web sites to producepage one search engine ranking positions.
"Synergy" refers to the energy produced when multiple objects or forces work together. The term"schema" is used in many different intellectual disciplines including Mathematics, Philosophy,Psychology and Information Technology. It has several different, but related, definitions[1]; but,as applied to the science of SEO, the term is defined as
a procedural rule serving as theorganizing principle of a method for accomplishing an aim
. Therefore, S
3
is an
SEOmethodology
 based on the concept of synergy as it applies to IR systems and how those systemssort and rank web pages.S
3
is empirically demonstrable and has been tested for validity[2]. It has been used to achieve page one rankings for websites. As an SEO methodology, S
3
attempts to harness and channel the power of multiple authoritative web properties, directing their resultant exponential ranking power to achieve top rankings in the SERPs.Recent SEO study has concluded that each of the major 5 search engines (Google, Yahoo, Bing,Ask and AOL) heavily relies upon site authority in its ranking and sorting algorithm[3].S
3
applies this finding by identifying
 precisely which
sites each of the major engines "favor" in thisregard.The Synergy SEO Schema
is a service mark of Gnosis Arts Multimedia CommunicationsLLC.
Why A New SEO Method?
The days where the focus on single site on-page optimization was primary are disappearing.Search engine programmers have created such sophisticated algorithms that ranking any particular website well for a given term is becoming increasingly more difficult. Many newfactors and variables have come into play to affect the SERPs including the introduction of  personalized search, the proliferation of spam, greater segmentation of different searchcategories, "grandfathered domains" and the growth of social media sites[4]."These and many other factors have made it much more difficult to produce decent Webvisibility, especially for the newest of sites," said Susan Marie Kovalinsky, Gnosis Arts publicrelations manager. "A new SEO method was needed - one that takes into account these dramaticchanges and adapts SEO strategy accordingly."[5]
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