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LOYALTY MARKETING &LOYAL CUSTOMERS
PREPARED BY:
RACHIT, AAFAQUE &SUSHIL
 
POINTS OFDISCUSSION
Objectives of Loyalty Marketing
Principles of Loyalty Marketing
Building a strategy
Difficulty in Building true Loyalty
Customer Recognition
Economic Value Of a Loyal Customer
Future of Loyalty Programs
Conclusion
 
 
THE BOTTOMLINE
"As a customer's relationship with thecompany lengthens, profits rise. And not just by a little. Companies can boostprofits by almost 100 percent by retaining just 5 percent more of their customers"
 -
F.P. Reichheld
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