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fotografìa de joyería

fotografìa de joyería

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Published by odrarek
guía de fotografía de joyería
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Published by: odrarek on Nov 11, 2009
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Página 1Jewelry Photography Tips - How to photograph Jewelry11/11/2009 13:42:28http://www.mkdigitaldirect.com/images/shared/main-boxes-column-bg.png
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Home> Tips & How To's > JewelryPhotographyTips
Jewelry Photography Tips
Learn howto achieveand shoot your ownprofessionaljewelryphotos.Checkout our
BrandNew!Jewelry PhotographyQuick-eGuide
that summarizesand showsyou the step-by-stepprocesson howto photographjewelry. Lear howto photographjewelryin 10 easy steps.
JewelryPhotographyTips Menu:
1.JewelryPhotographyin a nutshell- A quickintroductionto jewelryphotography2.The Basics: Key elementsin jewelryphotography3.How to photographsilver jewelry, white gold, and platinumjewelry4.Avoidingunnecessaryshadowsand reflections5.Positioningyour jewelry- Usingdifferentjewelryaccessories6.How to photographa ringwhile "floating"- Usingholdingwax7.Giving Sparklesto your jewelryusingwhite naturaldaylightLEDs8.Halogenlightingusedfor photographingred rubies, amethyst, and others.9.Artisticjewelryphotographyby usingblackand white acrylics10.How to get a perfectlywhite backgroundwhenshootingjewelry11.How to get a perfectlyblackbackgroundwhenshootingjewelry12.Tools & Accessoriesusedin jewelryphotography
1.JewelryPhotographyin a Nutshell
Simplesteps for photographingjewelry
As you may know by now, jewelryis very difficultto photographbecauseit reflectsin manycasesup to 99% of the light is receives. It is very shiny, highlypolishedand aboveall this it may containcolorstonesor diamondsthat make the job evenharder.In manycases, photographinga piece of jewelryis like taking a pictureof a mirror– you will see all kindof itemsbeing reflectedinto the piece – the lights, the camera, yourself, the table etc. Alsoif you try to useyour newdigital camerato do the job, two majorthingsmay happen. If you use a flash, you will eitherwashout the item (over illuminated) or it will be underilluminatedwith lots of dark areasand unevenlightingfromone sideto the other.The solutionto Jewelryphotographyis the use of an enclosedlightingsystem. The reasonsare many. Theenclosedsystemwrapsevenand balancedlight aroundthe entireproductyou’re photographing. The advantagesincludean evendistributionof light,consistentnaturallighting, eliminationof glare, and illuminationof hard toreachspots.
Tips for PhotographingJewelry:
1. Use a closedphotographysetup withsoftwrap-aroundcontinuouslighting2.Performa customwhite balanceaccordingto the light you are using3. Be sure you haveset your camerato manualmode4. If you are going to photographringsor bands,set your maximumapertureto the highestf/stopin orderto get the maximumdepthof field.5.Turnoff the flashon your camera, and if you can, connectthe camerato the wall usinga poweradapter. Thiswill ensurethat you not run out of batteriesduringthe shootingsession.<<< Back to Main Menu
2. The Basics: Key elementsin jewelryphotography
As you may know, jewelryis one of the hardestproductsto photographbecauseof the natureof it'scomponents. The metals, preciousstones, diamondsand other elementsthat mostfine jewelryis madeup of,have reflectivequalitiesthat can easilyshowreflections, shadowsand hard spots in photographsif the righttoolsare not usedTherefore, understandingthe natureof jewelryand obtainingthe right toolsfor photographingit is essentialforproducinghigh qualityjewelryphotographs. In our opinion, here are the six mostimportantelementsin jewelryphotography:
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Página 2Jewelry Photography Tips - How to photograph Jewelry11/11/2009 13:39:35http://www.mkdigitaldirect.com/tips/jewelry_photography_tips.html
1.
Continuous natural daylight lighting:
To evenly reproduce the colors in jewelry2.
Diffused lighting:
To eliminate shadows and hard spots3.
White Balance adjustment:
To adapt your camera to the lighting environment used to photograph4.
Depth of Field & Focus:
To get a sharp and clear image5.
Shutter Speed/Exposure time:
To control the lightness and darkness of your image6.
Stable camera mounting (tripod):
To ensure your camera is stable to avoid a blurred photo.
1. Continuous Natural Daylight Lighting
Jewelry is very difficult to photograph because it’s shiny highly polished surface reflects, in many cases, up to99% of the light it receives. If you use flash photography, you’ll usually end up with glares and hot spots. Thekey is to use continuous natural light which has the ability to evenly and accurately reproduce all thespectacular colors found in the different elements of jewelry. Therefore, for photographing jewelry we will beusing fluorescent daylight light.
Remember:
all of ourphotography lighting systemscontain continuous fluorescent lighting in at least thebottom/platform, right and left panels of the box. Other lighting systems, like the MK "The Box"™ also containlight on the back, top and doors. Other features include LED lighting, rotating platforms, halogen lighting andmore.
2. Diffused Lighting
When illuminating jewelry, you have to make sure never to expose it to light directly, as direct light will bereflected on the jewelry, and will create hot spots and shadows. What you need to do is expose jewelrythrough diffused lighting, which is light that has passed through some sort of light diffuser.The diffuser evenly spreads the light, and eliminate all hot-spots, shadows and reflections. Remember, that allof ourphotography lighting systemsalready include natural daylight that is exposed through the boxes’thermoplastic housing that acts as light diffusers.
View examples of photos with and without diffused light
 
3. White Balance
A key element of successful product photography is white balance. You need to be able to program the whitebalance setting on your camera. Although many cameras will come with pre-program options or presets youneed at least one custom white balance option. This means that the camera can "read" and self-adjust itself tobe able to take pictures under many light conditions. This feature is very important.If your camera cannot perform this custom adjustment, it’s very likely that you’ll end up with badly coloredproduct pictures, especially if you are trying to take pictures of products against a white background. You’lllikely end up with all kinds of color variations: yellow, blue, magenta, green etc.Do not misunderstand the white balance feature to mean that the background is going to be always white.White balance means that the camera needs to adjust itself to the ambience light you are using, to give youaccurate and true colors of the items being photograph.
Want to learn more?
View our tutorial onSetting the Custom White Balance(Step #9)
4. Depth of Field & Focus
Setting the Depth-of-field in your camera is an important element in photographing jewelry. The first thing weneed to do is to take advantage of the maximum depth-of-field that any camera has to offer. The camerashould be set to manual mode so that the smallest aperture (For commercial consumer cameras use F8.0, forprofessional camera use F16.0 ) setting can be selected. This will allow us to focus the entire piece of jewelry,rather than only parts of it.The second thing we need to do is to focus the lens to get an image as clear as possible. Most digital camerashave an auto-focus option which can be used, please select this.
Want to learn more?
View our tutorial onSetting the aperture(Step #6)
5. Shutter Speed/Exposure Time
Cameras need to control the amount of light so that an image is not too bright (over exposed) or too dark(under exposed). Similar to our eyes, light enters through the lens and strikes the inside of the camera. Digitalcamera uses a charged coupling device (CCD) to capture the light of an image. Think of a CCD as 'film' in aconventional camera. Therefore, term exposure generally refers to a combination of aperture and shutter speedcontrol to obtain the correct amount of light.
View examples of over and under exposed photos (See Step 4.3)
.
 
Página 3Jewelry Photography Tips - How to photograph Jewelry11/11/2009 13:39:35http://www.mkdigitaldirect.com/tips/jewelry_photography_tips.html
6. Stable Camera Mounting
When photographing jewelry, we recommend you to mount your camera to a stable surface (either a Tripod orour lighting systems' "L" bracket) in order to get the sharpest photographs possible. If you hold the camera withyour hands, it is very likely that you will slightly move the camera while photographing (even if you don'tnotice - because we as humans can't perfectly hold it still) , and your photos will come out blurry. <<< Back to Main Menu
3. How to photograph silver, white gold, and platinum jewelry
When it comes to photographing silver, white gold and platinum high-polish (mirror finish) jewelry, the firstthing one has to understand about silver is the natural properties it has. Silver jewelry, in most instances, tendsto be a natural mirror that reflects everything that is around it. For this reason, one has to carefully placesilver jewelry and with the correct surroundings in order to create an image that can truly show the silverjewelry piece in its true and natural look.To illustrate the idea that silver, white gold & platinum jewelry mirrors its surroundings, we have placed asilver ring in three different photographing environments, and have showed you the result of each of them.Please view the following images, and read the text along each photograph. After the photographs, you willfindtips on how to photograph silver.For this tutorial, we have used theMK Photo-eBox™ lighting system & aCanon S5IS
Note:
Photos have had the brightness & contrast adjusted - then cropped. Nothing else
Photo 1Silver appears "Too White"Photo2Silver appears natural
Click image to enlarge Click image to enlargeIn this photo, we can see that the silver looks too white, as itreflects the lit surface of the Photo-eBox. There is nothing youcan do to avoid this; as silver will simply reflect everythingsurrounding it. The ring looks unnatural, although thebackground is fully white.In this photo we can see that the silver looks muchmorenatural, asit reflects themetallic backgroundit is against. Byusing this metallic surface, we can make the ring reflect metal,and thus appear metallic and natural. Also note that the purplestonelooks more real.
 
Photo3The silver ring looks more natural

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