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סדנה בשיווק ובמיתוג חברתי רמי הסמן
כללי: בסדנה נתעמק בתחום החדשני ופורץ הדרך של פיתוח אסטרטגיית שיווק ומיתוג לקי...
אסטרטגיה במדיה החברתית, דה מרקר, הארץ, דצמבר 2010
New media strategy
תכסיסנות מול אסטרטגיה, סטטוס, נובמבר 2010
לפני כשלוש שנים התקשרה אלי בחורה והציגה את עצמה כתחקירנית של חברת הפקות העומד...
The Art of Strategy - Chp. 11, Part 1 - Future Trends
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 10, Part 2 - Advertising Effectiveness
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 10, Part 1 - Marketing Research
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 9, Part 2 - Advertising to the LGBT Comm...
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 9, Part 1 - The Art of MarCom
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 8 - MarCom
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 7 - Marketing Warfare
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 6 - The Art of Marketing
Strategy - The Israeli perspective. e-book. pre-edit.
The Art of Strategy - Chp. 5 - The Age of Marketing
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The Art of Strategy - Chp. 4 - Basics
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Policy Paper & Brand Strategy for Gay Tel Aviv
Tel Aviv is all about having FUN, being FREE and feeling FABULOUS. The world’...
Tricks in up-to-date Israeli political marketing, Status, May 2010
Are the current woes of Israeli diplomacy the outcome of negligence, or an in...
The Target is to Have fun, Status, March 2010 (Hebrew)
People are looking for fun in everything they do. You want to succed? Sell th...
The Next Big Thing in Branding
Brand Icons and Cultural Branding. Status Mag; in Hebrew.
Brand Holarchy, Status Mag, December 2009 (Hebrew)
What is 'Holarchy'? What is 'Brand Holarchy'? How do you implement this up-to...
How can Israel not turn into a South Africa, Status Mag, Nov 2009 (...
The connection between policy and public diplomacy, runs through the governme...
Violence and business: what do you get
What is the meaning of personal violence, on the business world of security? ...
What is a Social Business Enterprise, Status, Sept 2009
Heard about Non-Government Organizations? Heard about Corporate Social Respon...
The Roots of Israel's Image Problem
In the US and elsewhere, an increasing number of voices are being heard that ...
Nation Branding as a Model of Managing the National Image
The theory of branding is no longer the sole province of inventors and market...
Brand Israel Research Paper Abstract
The question troubling officials in government, academia, and the media is wh...
Blockbusters' Branding Workshop
סדנה במסגרתה יוצגו למשתתפים כלי העבודה למיתוג פורץ מחסומים. מודל פורצי המחסומ...
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