Description

When a crisis strikes, the result can be disastrous. A crisis,
no matter how severe can cause irreparable damage to an
organisation’s reputation. Those who emerge from the aftermath are
better armed with the tools to manage further crises.
A crisis communication plan that considers all concerned
stakeholders and communicates with community members can turn
a volatile disaster into a positive reinvention opportunity. Strategic
crisis communication and management is vital in ensuring all
members of the organisation are well informed and prepared for a
potentially negative media or public onslaught.
Immediacy is a key element of a successful news story, and
continual online news updates and social media technologies
have allowed news to spread rapidly and potentially cause long
lasting damage. For a crisis communication plan to be successful,
these new media technologies must be used to an organisation’s
advantage to diffuse the situation before it gets out of hand.
This connected forum will help you to prepare for the unthinkable
as you learn how to anticipate threats, communicate effectively and
diffuse potentially reputation damaging situations by exploring the
following areas:
ƒƒ Planning for a potential crisis
ƒƒ Sending the right messages to your audience
ƒƒ Communicating effectively with employees during a disaster
ƒƒ Turning a public relations nightmare into a rebranding opportunity
ƒƒ Communicating effectively and honestly with the media