Chapter 11 Life-Changing Results Personal Branding Glossary References Acknowledgments About the Author
When I first started writing
back in 2007, the acceptance of personal branding as a viable career strategy was still growing, and social media was starting to gain traction. Fast-forward to 2010: Everyone is connected, and there are over 1 million results in Google for “personal branding.” It’s very rare to meet someone who isn’t on Facebook, whether you’re in a college class, at a concert, or in the workplace. Personal branding has blossomed as more than just a buzz term but something that’s in reach for everyone, at any level of an organization. From the
New York Times
, personal branding has become a global phenomenon, traveling from the United States to South Africa to India and back. A report by Fast Future Research in the United Kingdom predicts “personal brander” will be a high-growth career through 2030 (Talwar & Hancock 2010). Originally, I wrote
because I witnessed a sudden change in the recruitment system, from applying for jobs to having jobs find you. I noticed that many students were feeling the pain of the economy and struggling to find jobs they were passionate about, so I devoted the book to them. Then, when the book was officially launched in mid-2009, something fascinating began to happen. Aside from the core audience of students and young professionals, older generations were attracted to the book and were sharing it with their children.
crosses generations because the advice is timely and the branding strategies can be applied to people in any situation, including entrepreneurs, permanent workers, and consultants. After countless emails, tweets, Facebook messages, and inperson reader feedback, I’ve updated
with new research, case studies, a brand-new chapter, and more of my personal experiences. Twitter and Google Buzz weren’t popular when I first wrote this book, but now they are two of the most important social networks in the world, which is why you’ll find a complete guide on how to use both in this edition. The new chapter, called “Personal Branding for Job Seekers,” gives you general advice for job searching through social networks and a step-by-step process for how to use LinkedIn, Twitter, and Facebook to find a job. You’ll also find new branding techniques and technologies available through your mobile phone, GPS, and more. By reading this book, you’ve made a commitment to your brand and your future. I hope you heed this advice, use the book as a reference, and share your copy with a friend. Personal branding isn’t going anywhere, despite how technology evolves, and to compete now and in the future, you have to manage your brand.
will keep you ahead of the competition!
The world of work has suddenly changed. Thanks to the meteoric rise of the Internet,