McDonald's restaurant in Peterborough, which was completed in 1 day and was open for business 48 hours after the site work was completed ( 1999)
McDonald's shares are said to bethe best-performing consumer stock on Wall Street. According to the McDonald's web site, in1965 when McDonald's went public, 100 shares cost $2,250. On 31 December 1998, some 33years later, those same shares adjusted for stock splits were worth more than $2.8 billion. Thecorporation is described as being about the globalising of culture and belief systems and asthe most important institution of our time.
Environment and Drivers of Change:Company Hierarchy:
The hierarchy in McDonald's restaurants in all the countries in this study appears to be remarkably similar; where differences do exist, they appear to have a minimal impact onthe corporation's basic American operating system. The majority of employees are called the'crew', and in fact, this term appears to have been universally accepted; we have yet to find acountry where this term is not in use. According to (1995), “the term 'crew' was apparentlyused by the brothers right from the beginning of their 'Speedee Service System' in 1948,when they trained their twelve-man 'crew' to work like a crack drill team” (p.16).
The onlyflexibility in this system seems to be a few alterations in the menu, the addition of McSpaghetti noodles in the Philippines, teriyaki burgers in Japan and McLaks salmon rolls in Norway. The success of the corporation is undisputed, but the results of this success havealso brought McDonald's a good deal of criticism from all quarters. (1993), in his book
TheMcDonaldization of Society,
suggests that McDonald's represents the paradigm case for anincreasingly 'rational' society. Ritzer suggests that McDonald's epitomises the relentless drivetowards a less human society, one centred on 'efficiency', 'calculability', 'predictability' and'control'. I seek to propose the following:
Improve the morale of the employees.
I propose to change the working conditions of the company’s employee and make some changes in the system in order to ensure productivity and contentment among the employees. In McDonald’s many employees arecomplaining about the system and the management’s treatment. These issues madeworldwide concern and the company’s reputation, production and the quality of products andservice are affected. There are even reports of “physical sabotage” committed bydiscontented employees against the company.It has been reported that although there are rules and tight procedures for everythingand managers usually working alongside closely monitor the work, workers do sometimesfind short cuts. The research revealed that in several countries workers sometimes cheat onthe system. They find short cuts when the restaurant is busy and when working within the