DTH industry Group No. - HR
Over the years back as we all know cable TV was everywhere, but thetwo three years back a new technological revolution happened anddirect to home satellite television came into existence and as dayspasses by DTH sector in India has developed with the availability of more brands, better quality products and better service.Our research facilitates designing an overall sales and distributionmanagement strategy for a DTH sector after an in-depth study andanalysis of two established brands in the DTH business sector: TataSky and Airtel DTH (India). The objective of our research was:
To compare the sales and distribution effectiveness (QuantitativeResearch).
To carry out a detailed study of “Logistics Network”
To design a comprehensive sales system. The data collected for the research involves the use of both primaryand secondary sources. Primary data is based on the findings from thecompany personnel with the use of tools like questionnaires anddiscussions. This data is further substantiated by the use of appropriate secondary sources like internet and books.
TATA SKY & AIRTEL DTH