Robin GourlayEast Ayrshire Council

East Ayrshire PublicSector Food Initiative

In the context of the national and local agenda around health, education and theenvironment.

THE OVERARCHING VISIONTHE OVERARCHING VISION

A HEALTHIER SCOTLANDA HEALTHIER SCOTLAND

•

By changing individual behaviour and the freshness of food on offer ininstitutions and the catering sector;

•

Supporting Scottish food manufacturers and retailers;

•

Better access to affordable, safe, healthy and fresh seasonal food.

WEALTHIER AND FAIRERWEALTHIER AND FAIRER

From the sustainable economic growth of the food industry through greater co-operation and collaboration from primary production to final market.

SAFER AND STRONGERSAFER AND STRONGER

Will result from a thriving food industry.

GREENER SCOTLANDGREENER SCOTLAND

By reducing the environmental impact of food and drink production, through reducedemissions

SMARTERSMARTER

An innovative food industry, with consumers that are better informedabout where their food comes from, how it was grown and the wider health,environmental, social and economic benefits of the choices they make.

The vision for food in Scotland is that it should make the nation

healthier,wealthier and smarter

with production making communities

stronger

andconsumption respecting the local and global

environment

National Food Policy DevelopmentNational Food Policy DevelopmentRelevanceRelevance

1.IncreasingSustainable Economic Growthof the food and drink industry2.Food Education- supporting consumers & thefood and drink industry to make healthier andmore environmentally sustainable choices.3.Celebrating andEnhancing Scotland'sReputationas a ‘Land of Food and Drink’.4.‘Walking the talk’- getting Government right.5.Access, Affordability, and Securityin relationto food.