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I would like to share with you the three brain theory .The 3 brain the-ory is something absolutely fantastic, it’s a new way to look at why people do what they do. Once you’ve understood the 3 brain theory, you’re going to keep using it again, again and again to look at what people do, how they do it, why they do it, at different levels of interpre-tation of their behavior, and what they’re going to say about it. The 3 brain theory is really going to change your life and the way you look at advertising and product management, leadership, reward, rec-ognition, loyalty, everything is going to be changed. Let me tell you first about the 3 brains.
Number one, the most important part of the brain is the reptilian
, like “reptile”. Why do we call it the reptilian brain? First of all, it looks like a reptile. Within the embryo it already has this kind of shape of a snake if you like. Second, we might have this in common with a rep-tile. If you believe in evolution, it looks like once, we were reptiles, so we still have this part of the brain. We were born with it, it’s not ac-quired, it’s something inherited, congenital. Because we have this rep-tilian brain, we are programmed for two major things :
Reproduction These key elements are absolutely crucial and fundamental to under-stand the survival of the species. If we can’t survive and reproduce our genes it is the end of the species .If the reptilian was not function-ing, it will be the end of the human species. By the way every mammal has the same reptilian brain, so if their brains was not functioning it would be the end of their species. What does reproduction mean? It means that instinctively, we know
Chairman, Archetype Discoveries Worldwide Inc
The Three Brains
The Reptilian always wins