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Marketing

Marketing

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Published by Srinivas Devegowda
marketing
marketing

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Published by: Srinivas Devegowda on Mar 09, 2008
Copyright:Attribution Non-commercial

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12/07/2010

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Holistic marketing
It is a concept based on the development,design, and implementation of marketingprocess and activities that recognize their breadth and interdependencies.
20-1
 
22-2
Trends in Marketing Practices
OutsourcingBenchmarkingSupplier partneringCustomer partneringMergingGlobalizingFlatteningFocusingAcceleratingEmpoweringpersonnel
 
22-3
Organizing the Marketing Department
FunctionalGeographicalproductmarketcorporate/division

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